Find "Problem" Keywords

Project Keyword Value

Strategize Solutions

Write Content

Rank Better

GSuite Template Included



Checklist

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What problems exist?

Search marketing solves problems of three types. Do (like buying a product.. which we addressed in the core + long-tail keyword study), go (find a page on a site without using the menus), or know (expand knowledge). This is our only keyword analysis that will tackle optimizing for know queries head-on.

Have you setup the template?

Begin by making a copy of this spreadsheet template. In the Configure tab, fill in all relevant content specialists, media channels, etc. to validate your data against in the other tab.

What does Answer the Public return?

Punch a one or two words that are relevant to the brand's market into Answer the Public. If you're happy with the types of questions that you're seeing, export to a CSV, and paste everything in the Keywords column of your template for review in the steps ahead.



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