Attracting B2B leads, building rapport, and growing revenue for your telecommunications brand should be easy.
Unfortunately, most agencies just don't speak the language, lack media relationships in the space, and don't genuinely understand the problems that face a modern telecom brand.
- Telecom and managed service brands are our greatest focus area.
- Northcutt was founded by telecom/managed services veterans.
- We speak the language both accurately and entertainingly.
- We have thousands of relevant media relationships.
- We've helped dozens of telcos defeat similar types of challenges.
Digital Strategy For Telcos
A strong telecom marketing strategy is unique from all others.
CTOs and CIOs make massive infrastructure decisions only a few times a year. And only when there's a need. Impulse buys are incredibly rare, so, the best content marketing strategies are tied directly to sales triggers.
We often strategize around a six-stage marketing funnel, but for you, the "awareness" stage is probably out. Because if somebody has to ask "what is a router?"- that's not a sale that you want even if it closes.
Instead, think about writing to solve sophisticated CTO/CIO dilemmas. Imagine holding the #1 result when somebody searches for one of those problems. And think about always having a genuine, value-added reason to send a sales follow-up that is never just "checking in".
Nobody leases colocation or dark fiber without significant trust in a provider, so ecommerce is out. At least as a primary revenue stream.
Marketing automation is in. Your sales cycles are long and you only have so much sales team muscle to dedicate towards staying top-of-mind (without mentioning how annoying that would be).
You want to send only Marketing-Qualified Leads (MQLs) to sales and you don't want sales wasting time with too many manual follow-ups. Your competition will just temporarily cancel someone in the CRM and let a very granular email drip automation do all the work for free.
Telecom Marketing Ideas
That's enough talk for now. We'd rather demonstrate what we know about telecom marketing.