Pinterest has taken the online world by storm as the latest Social Media platform to captivate digital natives. This virtual pinboard is being recognized as an incredible tool for showcasing beautiful imagery, as well as sharing and organizing content. It stirs up creativity, it's used for inspiration, as well as simply looking at beautiful things in an easy-to-manage space.
What Pinterest has cottoned onto is our emotional connection to pretty pictures. An image can stir up feelings of familiarity and nostalgia; simple things like the color and intensity of a captured moment can make you experience a certain state of being and you can use these remarkable means to enhance the visibility of your business online.
How Pinterest Works in the Social Circle
We know that engagement is key in Social Media, so what better way to get people talking than to show them visual representations of what your business can offer?
In short, you pin a number of fun, colorful, aspirational images that relate to your brand or business, but don't necessarily define them. These images are then categorized on different boards. People can follow your boards or pins and they can pick them up in a Pinterest search. They can then Like the pins, comment on them and hopefully Repin them to their own boards, thus sharing your content with their followers.
Pinterest has not yet differentiated between people and brands, so there are a number of businesses cashing in on the fact that there are few restrictions with regards to how they post their content. This line might be defined in the future, but for now, it's all systems go! Start by doing the following:
Categorize Your Pins
First you need to categorize your boards into areas that apply to what you do. If you're in the leisure industry, you could use categories such as "dream holidays" "idyllic islands" etc. When it comes to posting the actual imagery, you can use content from your website, images bought from stock or your own images that have yet to be posted on the web. Further categorize these images or pins by using searchable terms to describe the content therein.
Offer Share-able Content
The key with Pinterest is to ensure that each and every image you pin is something that people will want to share, even if they show no vested interest in your business. Essentially, it has to be captivating. You want to play on that emotional connection by drawing people in with the image and hopefully directing them your business from there. You'll do this by remembering the following...
Make Sure That Each Pin Has A Link Attached
Each pin can direct users back to your website, but only if you add a link to it. If you've pinned a magical picture to your "dream holidays" board, you could link to back to your booking engine that showcases the special offers you have on packaged holidays. At this stage in the Pinterest game, all links are "dofollow" which provides a fantastic advantage for your link building and SEO efforts.
Engage With Likeminded Followers
Comment on pins that center on similar interests. You want to stir up engagement with the right people and perhaps even get follow through from likeminded people. Like other people's pins, comment on them and even go so far as to Re-pin if it ties in with your market. Make sure to give credit where it's due and remember all the standard rules of online etiquette.
Include Prices for Catalog Items
Think of Pinterest as a socially active advertising space for all your products. Turn each product into a pin, include all the details as well as price and link them back to your ecommerce site.
Host Competitions to Generate Shares
Unlike Facebook, Pinterest has yet to implement stringent competition rules that make it difficult to build brand awareness through shares, Likes and similar social interaction. Take advantage of this while you still can and build up excitement with followers and their extended networks, by offering tangible prizes for certain actions.
There are plenty more ways that Pinterest can benefit your business and help you grow a persona online. While it's more suited to businesses that have an aesthetic appeal, if you're clever about how you portray your brand, you can stretch those boundaries to include many different markets. Happy pinning!