Social Media is an excellent way to springboard your business to online stardom, but the tools of Facebook, Twitter, YouTube, Google +, blogs and the like, can be more detrimental than beneficial if they aren't used properly. Here are the top 10 worst mistakes you can make as a business when entering the field of Social Media.
1. Posting Too Many Posts
You want to contact your audience and you want to get your message across, right? But you don't want to spam people with more information than they're able to digest. Offering your readers a case of information overload will more often than not cause them to unsubscribe from your feed, unlike your page or stop following your business. Opt for anything between 1 and 5 posts per day, with each post containing really valuable information that your readers can benefit from.
2. Talking At People
Even if it's clear you know your stuff and you want to educate your market, avoid talking at your readers and rather try to communicate with them. This brings us to the next point and possibly the most important of the lot...
3. Lack Of Engagement
While, as above, you're the master in your field, people will find you far more appealing if you interact with them. Disposing your knowledge onto Social Media platforms is a good start, but make sure you're available to engage with your users to discuss your views further. Try posting content that inspires engagement and gets people talking about your brand.
4. Deleting Negative Feedback
We all know that no one is perfect, but by deleting negative comments or statements from users or clients, you're eluding to the fact that you are. The Social Media landscape is the perfect environment to make or break your brand. By deleting negative feedback instead of actively trying to set it straight, you're only proving to your market that their opinions don't matter. Total Social Media fail! Rather take the time to think about how you can turn that negative into a positive.
5. Ignoring Your Fans & Followers
They're following you for a reason. If you don't respond to their queries, rants or compliments, they're going to get upset and will more than likely un-follow you and potentially complain about it in an open forum for all to see.
6. Focussing On Likes & Follows Versus Engagement
You may have 10,000 followers on Twitter and another bunch on Facebook; you might have 50,000 people subscribing to your RSS feed. But, how often do these people interact with your brand? Measuring your success on numbers is nowhere near as effective as measuring your brand interactions, brand mentions and the positive stream of content that comes from engagement.
7. Being Unprepared For Questions Or Debates
There are some people out there who live to stir up a bit of a debate and what better place to do this than on a Social Network for the world to see. Ensure you have all your facts in line for any convoluted questions that might arise from your readers. If it relates to your industry or brand, you need to have an answer. If you don't know yourself, an excellent way to field these sorts of interactions is to have an expert on board to assist.
8. Assuming That Your Brand Will Attract The Numbers
While numbers aren't as important as interactions, you do need a certain chunk of people to engage with to make Social Media work for you. You can't assume that these people will simply find you. If you're a brand like Nike, they probably will, but for everyone else you have to put yourself out into the Social Media space to get people talking about you. Be clever about how you approach your strategy and people will be instantly attracted to what you're doing.
9. Not Having Content Plans
Being clever about your strategy involves having a content plan that reflects what you're trying to achieve. Plus, being prepared with what you're going to say prevents you from posting stuff for the sake of having something out there. Having a well thought out plan of action allows you to stick with a certain theme as well as monitor what works best for your readers.
10. Not Paying Attention To Analytics
You're able to get comprehensive analytics on all your Social Media properties, so why wouldn't you use this information to your advantage? Finding out what posts your readers appreciate, what links they click on and what time they enjoy interacting is like discovering a pot of gold at the end of your Internet connection. Use this information to your advantage and give your readers what they want, when they want it.