Social Media Marketing

A systematic look into social media marketing with weekly fresh tactics and strategies.

Grow Social Media Reach Using Twitter Chats [Tactic Tuesday]

To borrow an old political saying, as Twitter goes, so goes the Twitter chat. A few years ago,  when Twitter was still growing daily users at a healthy rate, Twitter chats were as hot as Hansel. Every organization wanted to run one, and every Tweeter wanted to be in one. They were a sign of…

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Social Media Image Sizes: The Only Guide You Need To Bookmark

The phrase “a picture is worth a thousand words” has never been more true than in the fast-pace, quick-scrolling, often-changing world of social media. That one image that you pick for your post might be the only impression you get to make on a potential customer, so the last thing you want is for that…

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The Complete, Step-By-Step Guide To Your Business Facebook Page (with Pictures)

Social Media Epics Series Facebook Instagram Did you know that over 1.4 BILLION people currently use Facebook? For many, Facebook has become an integral component of their inbound marketing strategy and a key part of their social media outreach. Yet, as more and more Facebook features change, so does the process of setting up a…

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The Complete, Always Current Guide to Instagram Marketing

Over the last few years, Instagram has gone from a small app that many marketers thought had a minimum reach, to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet. Even though Instagram’s MAU numbers are still much lower than other social networks, that is no excuse not…

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How a Small Hot Dog Shop (Almost) Started the Hot Dog Emoji

UPDATE: Hot dog emoji will be part of iOS 9.1. Read more information on the monumental decision here. Thanks to everyone who made this happen! A good idea is often the lucky result of a chain of random events and just the right amount of motivation to see it through. And maybe, just maybe, a couple of beers…

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Facebook Pages Messaging: Now Page Admins Can Respond Privately To Customers

Facebook’s latest announcement concerns those of you who manage one of the 40 million Pages on Facebook. Facebook’s latest set of admin tools, called Pages Messaging, will soon give Page admins the ability to reply to customer’s comments on posts with a private message. Currently the only option to Page admins when a user reaches…

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Social Media Lessons from The Wire

The Wire  is unarguably the greatest television show ever produced. It has been described as Dickensian by many and I agree. It is the most nuanced, complete, uncompromising, and honest portrayal of an American city that has ever invaded our televisions. David Simon addresses the urban experience in Baltimore with a deft wit and poignant observation reminiscent of Dickens’…

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Facebook Updates Its News Feed: Now You Can Tell Them What You Want To See

Facebook has always maintained that when it comes to the News Feed, they want to “show you the stories that matter most to you.” In the past that meant ranking the stories and posts that you see “based on how interesting [they] believe they are to you: specifically, whom you tend to interact with, and…

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Of Llamas and Dresses: The Twitter Conundrum

If Twitter was ever going to go under, users of the social network would almost certainly beat the company in breaking the news. This irony is representative of the struggles Twitter faces as it tries to define (or redefine) itself. The recent announcement that Twitter CEO Dick Costolo would be stepping down at the end of…

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How Has Facebook’s Click Bait Rule Changed Internet Marketing?

Today, as with last week, we’re going to be talking about bounce rate. This time, however, we’re refocusing things a bit. We’re going to examine how bounce rate comes into play on sites like Facebook – and how that in turn has ‘bounced back’ to impact marketing as a whole. Now, at this point, it…

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