Social media marketing is often thought of as the glue that makes an overall inbound marketing effort "stick".
It's about leading and engaging in conversations about your industry and seeking greater recognition as an authority within your space. When done properly, it builds communities of engaged brand advocates that multiply your exposure while providing social validation, all through re-sharing your most engaging content in front of their most trusted contacts.
We do these things over a number of social mediums, or occasionally through using social listening to find opportunities in social-enabled websites on the web abroad. Here are the most common social mediums at Northcutt.
Social media marketing serves five key roles in company's marketing strategy:
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