Social Media Marketing

Social media marketing is often thought of as the glue that makes an overall inbound marketing effort "stick".

It's about leading and engaging in conversations about your industry and seeking greater recognition as an authority within your space. When done properly, it builds communities of engaged brand advocates that multiply your exposure while providing social validation, all through re-sharing your most engaging content in front of their most trusted contacts.


Here are some of the most common varieties of social media marketing contributions that we're making for our clients.

Content & Engagement

Contests & Giveaways

Amplifying Brand Advocates

Influencer Relationships

Earned Subscribers/Followers

Social Media Advertising

We do these things over a number of social mediums, or occasionally through using social listening to find opportunities in social-enabled websites on the web abroad. Here are the most common social mediums at Northcutt.






Greater Social Web


  • Social media and blogs reach 80% of all U.S. Internet users and account for 23% of all time spent online.
  • Social media accounts for 16% of all customer engagement today, and is expected to increase to 57%, becoming the second-most used channel (behind only face-to-face interaction) within 5 years.
  • Failure to respond via social channels can increase the churn rate of existing customers by up to 15%.
  • When users are exposed to both social marketing and a businesses' Google search result, click through rates (CTR) increase by 94%.
  • LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook.


Social media marketing serves five key roles in company's marketing strategy:

  • A method of amplifying "word of mouth" referrals; letting customers speak for you.
  • Distribution channels for your company's content marketing initiatives.
  • Social Indicators - a term dubbed by Google - improve search engine rankings.
  • Relatively easy access to new eyeballs (one retweet can mean 100's of unique impressions).
  • Improved conversions and overall brand satisfaction thanks to a more friendly, accessible image.
social media mind map

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