Here are some common areas that Northcutt works underneath the umbrella of "Outreach":

Guest Editorials

Brand-Safe Link Building

Interview Opportunities

Affiliate Marketing

Link Profile Analysis & Planning

Partnerships & Sponsorships

CSR Programs

Message Distribution

Influencer Product Reviews


  • 93% of all online experiences begin with a search engine.
  • 70%-80% of Google users ignore paid search ads, and instead focus on organic (SEO-driven) results.
  • Over 39% of all sales originate from search engines.
  • The SEO industry is worth $16 billion, and expanding rapidly.
  • Roughly 5,000,000,000 searches are made every day using Google alone.


Outreach distributes your message, steps in front of new audiences, and builds authoritative inbound links for better search engine rankings.
  • A cumulative growth in long-term, residual traffic that's free to maintain.
  • Expansive relationships with key influencers, new channel partners, and potential customers.
  • Better rankings in Google, Bing, Yahoo!, and other engines (50% of rankings are related to off-site indicators).
  • Greater reach for things like sales, coupons, and content marketing initiatives.
PR outreach mind map

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