Optimization

Contributions

Our Optimization specialists focus on a number of interrelated, strategic marketing operations:

Search Engine Optimization (SEO)

Conversion Rate Optimization (CRO)

Online Reputation Management (ORM)

Lead Generation & Nurturing

User Experience Optimization (UX)

Keyword & Audience Targeting

Google Analytics / Custom Analytics

ROI Attribution Modeling

Remarketing / Retargeting

Value


  • 93% of all online experiences begin with a search engine.
  • 70%-80% of Google users ignore paid search ads, and instead focus on organic (SEO-driven) results.
  • Over 39% of all sales originate from search engines.
  • The SEO industry is worth $16 billion, and expanding rapidly.
  • Roughly 5,000,000,000 searches are made every day using Google alone.

Purpose

Optimization is the process that gets all other marketing operations yielding results.
  • Better rankings search engine rankings (SEO), resulting in more leads.
  • Better conversion rates (CRO), resulting in more revenue per lead.
  • A better user experience (UX), resulting in more positive brand perceptions.
  • A better online reputation (ORM), resulting in more overall sales.
  • A means to passively follow-up with leads that very nearly purchased (remarketing).
SEO mind map

Get the Guide


Invest in as many contributions as you're comfortable. Contributions are tokens or credits towards work.

All work is tied to The Contribution Guide, which you can download free below.


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