Content Marketing

Content marketing is an irreplaceable element in modern online marketing.

Our content strategists start by honing a message. Then, we develop a content calendar that matches topics with small audience segments and keyword goals. Finally, we act, with copywriting that makes a company appear more trustworthy and visible.

When done correctly, the result of good content marketing is cumulative growth, where each new piece of content attracts more inbound links, acts as a "fishing net" to rank for longer search queries, and establishes a positive dialog with a brand's audience.

Contributions

Here are some of the most common content marketing contributions that we're delivering for our clients.

Blogging

Press Releases

Infographics

eBooks

Email

Case Studies

Value


  • B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.  
  • Blogs give websites 434% more indexed pages in search engines and 97% more indexed links.  
  • Marketers, on average, spend over 1/4 of their marketing budget on content marketing, and 62% of companies outsource their content marketing -- up 7% from last year.  
  • 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company.  
  • 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.  

Purpose

Content marketing serves five key roles in company's marketing strategy
  • Content sharing over social media, and backlinks from other web sites & blogs.
  • Search engine traffic from carefully-targeted "long search phrases".
  • The addition of fresh, quality content improves search rankings to a site as a whole.
  • A cumulative growth in long-term, residual traffic that's free to maintain.
  • A credible and generous image in the eyes of clients/customers/visitors.
content marketing mind map

Get the Guide


Invest in as many contributions as you're comfortable. Contributions are tokens or credits towards work.

All work is tied to The Contribution Guide, which you can download free below.


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