Most marketers' video promotion strategy goes something like this:
Step 1: Submit to YouTube.
Step 2: There is no step 2.
As you can probably guess, I think there's a lot more to it then that.
But today, I'm not going to be covering the more nuanced aspects of video marketing. Instead, I'm going to be pointing out something that should be rather obvious: YouTube is not the only place that people watch videos online. There are actually quite a few sites that let you submit your videos.
Surprisingly, there actually aren't a whole lot of lists online that tell you which sites you can submit your videos too.
And the problem with the lists I have seen is that they either detail every single site that has anything to do at all with video, or they organize them by nonsense metrics like PageRank. Sorry, but the PageRank of the front page of a video site isn't going to tell you anything about how much a link from the video is going to help your SEO.
In fact, before this list becomes some go-to place for every grey hat spammer who thinks that video submission is the new "article marketing," let me add a little disclaimer here. I would not expect a link from a video submission site to do much for your SEO, especially if the video isn't picking up any positive user behavior metrics and natural backlinks of its own.
However, I do believe that traffic from video sites tends to be much higher in quality that the referrals you tend to see from other sites, and you can really improve that click through rate by reminding viewers that there's a link right below the video.
So, I've decided to organize the following sites not by SEO metrics, but by Alexa rank. I know, I know, Alexa and all other traffic estimation tools suck, but it does still give you some indication of the relative popularity of these sites.
Alright, I think I've ranted enough. Here are the sites. Enjoy. (And you better. This list took a much longer time to put together than it will take you to browse through...)
- youtube.com Alexa Rank: 3
- instagram.com Alexa Rank: 31
- Vube.com Alexa Rank: 80
- Dailymotion.com Alexa Rank: 89
- Vimeo.com Alexa Rank: 102
- slideshare.net Alexa Rank: 128
- liveleak.com Alexa Rank: 635
- instructables.com Alexa Rank: 824
- ustream.tv Alexa Rank: 860
- tinypic.com Alexa Rank: 1,052
- vine.co Alexa Rank: 1,256
- wimp.com Alexa Rank: 1,267
- break.com Alexa Rank: 1,470
- metacafe.com Alexa Rank: 1,794
- wonderhowto.com Alexa Rank: 3,652
- veoh.com Alexa Rank: 4,539
- blinkx.com Alexa Rank: 11,396
- mefeedia.com Alexa Rank: 13,330
- vidmax.com Alexa Rank: 14,743
- videobash.com Alexa Rank: 19,946
- jokeroo.com Alexa Rank: 39,652
- stupidvideos.com Alexa Rank: 49,144
- videosift.com Alexa Rank: 51,513
- monkeysee.com Alexa Rank: 59,458
- thatshow.com Alexa Rank: 106,254
- recordsetter.com Alexa Rank: 147,515
- clipmoon.com Alexa Rank: 217,441
- bofunk.com Alexa Rank: 225,370
- watchknowlearn.org Alexa Rank: 246,045
- clipchef.com Alexa Rank: 305,780
- sutree.com Alexa Rank: 410:000
- tricklife.com Alexa Rank: 696,043
Image credit: Leo Hidalgo