With an estimated 90% of purchases taking place in physical stores, it can be difficult to cash in on your local audience. It's especially tough for online businesses to improve their local presence if they don't have a physical storefront that your community can see as a part of their landscape.
So how can you fit in and stand out among the businesses in your neighborhood?
This month we asked the experts: What is your best tip for improving local SEO?
Here's something you will never find in a course or openly shared by a local SEO 'guru':
1. Leverage existing user-generated content (e.g., customer reviews from Google, Yelp, Facebook, any other source) and
2. Turn them into images (this can be done for free in Canva with a set of nice typography and graphics)
3. Geotag these images using your business' exact GPS coordinates, then
4. Upload images to your GMB as photos and use as GMB updates
To go one step further, include your business' name, address, phone number (as per your GMB listing) on the image. That is, physically add it onto the image.