International SEO can be tricky business and that's just the kind of business that we like. You see, our agency only takes on national and international-scale projects. We love a good challenge and international SEO presents enormous challenges for any brand.
Our International SEO Process
The first challenge of international SEO is determining should you even undertake it. For that, we fall back to the first few questions in our international SEO checklist. This audit presents a simple starting place, and the truth is, brands generally need to be achieve some national success before becoming successful internationally.
Dividing your site into multiple geographic efforts divides what's known as link authority. The relative value derived from links to each page gets reduced, so it's critical that you expand neither too slowly or too quickly into new geographic markets.
Finally, there are dozens of stumbling blocks surrounding special code considerations, when to use subfolders/subdomains/ccTLDs, and so forth. Done incorrectly and existing, national search marketing efforts will suffer greatly, having the reverse impact that your brand desires.
Foreign Language Partnerships
Once you've got a handle of the math equation behind distributing authority between multiple pages and domains, international sites benefit greatly from signals in their local marketplace. This typically means inbound links and exposure in the local language, and that's something that you just can't fake using Google Translate.
While we jump-start some foundational link building in foreign language markets, we've developed partnerships with content marketing agencies who are native speakers in the following languages:
And lastly, our crew also pretty good at content marketing in English, with special care taken for American, British, and Australian.
International SEO Ideas
That's enough talk for now. We'd rather demonstrate what we know about international seo.