Here's how it works:
Consultation
Time: 30 minutes • Cost: Free
Every situation is different so let's get to know each other.
Expect questions about your business, people, roles, processes, market, industry, future plans, past mistakes, technology, messaging, and more.
What you get: Thought-evoking questions that push you to think about your web presence in new ways. Also, clarity and reassurance on what your most profitable next move should be (with or without us).
Assessment
Time: 60 minutes • Cost: Free
If Google ranks websites using math, where are all the numbers?
Here's where we pull back the curtain and show you how demand, positioning, and strategy relate to each other in SEO using real numbers. Following this Assessment, you'll know, in detail, your:
- Demand: What's the potential for growth? What's that worth? What are your competitors doing?
- Positioning: What are your numbers behind your content, links, and code vs. those that rank?
- Strategy: How do we elevate your current positioning to meet available demand?
We look at each from several angles and leave you with a phased plan that fits your unique challenges.
What you get: A presentation with data, pricing, top-level strategy, and our service agreement.
Onboarding
Time: 90 minutes • Cost: 1 Credit
You've signed with Northcutt! You're anxious (we understand) but excited.
Behind the scenes, our specialists have already begun discussing all the nuances from your Assessment. In this phase you will:
- Create an account: Configure billing, contacts, and send messenger pigeons to all our tools.
- Fill out a dossier survey: More questions! But rest assured, these are all new.
- Complete an access request: A secure access request to Analytics and other things.
- Join our kickoff meeting: Meet your Strategist, department directors, and officers over video.
Our team is getting aligned, educated, and gearing up to get their hands dirty.
What you get: An elite digital marketing team of 4-6 specialists who are ready to start working for you!
Discovery
Time: 60 - 240 minutes • Cost: 4 - 12 Credits
Think of Discovery like hiring a brand new, fully-staffed department to your organization.
We've got training, documentation, and workflows to organize. In many companies, that takes 12+ months to polish. We're aiming to get it done in less than one.
In the coming weeks, we'll collaborate on Discovery studies as they apply to SEO's four dimensions. These studies are:
- Optimization: Goals, tracking, dashboards, core keywords, and a quarterly roadmap.
- Content: Style, voice, message, guidelines, pitfalls, content calendar, and inspiration.
- Outreach: Competitive analysis, workflows, contacts, personas, and custom tactic insights.
- Social & Email: Surveys, content syndication, and other often-forgotten opportunities.
The time spent on Discovery varies on plan size, your situation, and what matters most to you. We also want to integrate seamlessly with in-house: maximizing everybody's value and providing support where gaps exist.
What you get: A well-documented, well-oiled SEO department that harmonizes with your brand's vision with a specific, clear, and measurable plan.
Production
Time: 60 - 240 minutes • Cost: 15 - 150 Credits per month
As Discovery winds down, monthly Production cycles ramp up.
Each week, we'll collaborate over video, email, or Slack (your choice). You can expect us to come prepared with impactful ideas that fill 110% of your credit quota for at least the current month (usually more).
At each checkpoint, you'll be given an opportunity review performance data, ask questions of our specialists, or request other contributions.
We'll also use this time to dicuss audit findings and experiment results, framing the What, Why, and How of every opportunity. We'll then collaborate on solutions and enhancements from both our ends.
What you get: Steady, cumulative improvement in the metrics that matter for your business as we layer on the right content, links, and optimizations.
Reporting
Time: 0 - 30 minutes • Cost: 1+ Credits per month
Between the 1st and 7th, aside from your custom dashboard, Northcutt compiles a detailed summary of the previous month's work and its measurable impact. By default, this consists of four simple components:
- Executive Summary: A distilled, 1-2 page, hand-written summary.
- Contributions: A detailed accounting of how the month's credits were used.
- Raw Data: All supporting raw data, presented in context and archived on Google Drive.
- What's Next: High-level plans for the month ahead with reminders of outstanding roadblocks.
The reporting possibilities at Northcutt are endless. Aside from common data providers like Google Analytics, Search Console, and tools that you already use, our team leverages a variety of third party data providers that are included with your account.
This includes everything from competitive backlink data, ranking data, traffic sources, attribution modeling, call tracking, demographics, and beyond.
What you get: Transparent analysis that focuses on what's most meaningful to you and your stakeholders.