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What problems exist?
Search marketing solves problems of three types. Do (like buying a product.. which we addressed in the core + long-tail keyword study), go (find a page on a site without using the menus), or know (expand knowledge). This is our only keyword analysis that will tackle optimizing for know queries head-on.
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Have you setup the template?
Begin by making a copy of this spreadsheet template. In the Configure tab, fill in all relevant content specialists, media channels, etc. to validate your data against in the other tab.
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What does Answer the Public return?
Punch a one or two words that are relevant to the brand's market into Answer the Public. If you're happy with the types of questions that you're seeing, export to a CSV, and paste everything in the Keywords column of your template for review in the steps ahead.
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