SCHEDULE A CALL
The 1,200-Step SEO Audit
Google Ads Audit Checklist
59 Actionable Checks
Lower CPC Costs
Increase Quality Scores
Get More Clicks
Be More Relevant
to save audits.
Are strategy and attribution fleshed out?
Is there an advertising policy statement documented?
Are there a clear (and reasonable) campaign goals?
Is there a clear definition of ad success?
Is there a clear definition of when to scale ad spend up or down?
Is success clearly and completely measured?
Is there adequate budget to optimize Google Ads?
Is Google Analytics linked to Google Ads?
Is auto-tagging enabled in Analytics?
Are there account-level issues?
Is there a valid billing information on file?
Is there a reasonable, account-wide, daily budget configured?
Are there any red error notifications in the interface?
Are campaigns optimized?
Do ads target any suboptimal countries?
Do ads target any suboptimal languages?
If ads target multiple languages, does each have its own campaign?
Do ads target any suboptimal devices?
Are there separate mobile and desktop campaigns? (good)
Is bidding done with eCPC or CPA without an adequate sample size?
more steps in this audit.
... to continue.
Ready to get started?
Book a Free Consultation