SaaS markets are becoming increasingly saturated, and it's no surprise that
While SaaS companies are happy that more and more businesses are embracing SaaS products, it's popularity has also saturated many SaaS markets.
However, that doesn't mean a new startup can't succeed. Here are some expert tips you can use to survive even in the most saturated SaaS markets.
Identify Your Unique Selling Point
Hopefully, you built your
For example, positioning consultant April Dunford tells the story of how one CRM
Investment bankers found this valuable. Once they learned to capitalize on that one
Start by finding the one unique selling point you offer. Figure out the exact
The level of quality between Nike and other shoe brands is likely quite similar. Sure, it might be a slightly better shoe, but the real reason Nike makes a profit margin of roughly 45 percent is that they built a strong
Additionally, 81 percent of say that they buy from brands they trust. Because a SaaS inherently involves an ongoing relationship, trust is even more critical.
Therefore, to develop a stronger
If you have a budget, you can do this by hiring
For example, the
Finally, creating amazing content consistently will establish a strong
Provide a Better
Surveys show that roughly 80 percent of customers say that they are more willing to work with a
A great place to start is by having a friend or family member purchase your own
The Conversion Rate Experts released a study showing that by purchasing the
In addition to purchasing your own
Talking with them in person will also give you a better understanding of why customers buy your
Create a Community
Churn is a SaaS
It was originally built to help people better use the tool (which ties in with
Community engagement at that high level reduces churn and helps people make the most out of the tool.
If you have a
Rather than thinking about short term tactics, like Google AdWords, think about broader strategies, like