You're nobody til somebody... notices that you're there. The web is vast; far from competing only with stores on your street or in your neighborhood, online businesses have to compete with the entire world. Online publicity is so much more than getting Likes or page views -- it's about building a brand identity that creates ripples all across the internet. After all, it doesn't matter how great your product and services are if no one knows you exist.
It's okay if you don't know much about digital marketing -- that's our specialty. Northcutt understands how to make your brand stand out; we know which methods work, and which are a waste of time. Just put your trust in us, and we'll handle the rest.
Our Online Publicity Process
Earning publicity online is a lot more technical than you might think. There's a lot more elements at play than just networking and hoping for the best.
One of the most effective methods is link building; placing the right links to your site in the right places across the web can drastically improve your search engine performance. We combine our expertise in both SEO and content creation to frame your backlinks in the way most engaging to prospective clients, then our outreach specialists put them up in the best possible locations.
Affiliate marketing also goes a long way in online publicity. We build an alliance of affiliates for your brand so you have an entire team of companies working hard for your success. Affiliates not only send you new business directly, but they also allow your brand to reach new markets of clients you couldn't get to otherwise.
Back to traditional methods, media interviews are still a vibrant and effective means for publicity, online and off. Our media specialists have the connections to set up media interviews and the know-how to get you prepared. A single, solid media interview can put your brand's best face forward, and it's leagues more dependable than waiting around for your post to go viral.
Online Publicity Topics
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Online Publicity Ideas
That's enough talk for now. We'd rather demonstrate what we know about online publicity.