Online Publicity

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Unique Backlinking: 8 SEO experts share their most creative strategies

When it comes to link building, the web is full of spammy directories and meaningless websites where you can dump your URL. There are plenty of opportunities if you’re looking for quantity over quality. But if you want to build quality links in unexpected places, you’ve got to think outside the box. Sometimes, the best…

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Why Delivery Is Every Bit As Important As Content

This week, I’m going to kick things off with a story. Picture two musicians. One is a virtuoso; the most talented musical mind since Mozart. The other is well above average, but much less talented than his peer. You’d expect that the first musician will be the more successful of the two, right? You’d be…

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John Mueller Says Don’t Build Links, Confuses Everybody

Am I the only one who thinks these Google Webmaster Central office-hours hangouts are doing more harm than good? Unlike the carefully-planned, carefully-worded webmaster videos of old, the hangout format just keeps leading us down a familiar path: Webmaster asks question about contentious SEO subject Mueller offers dismissive, short, uninformative response SEO news sites publish said uninformative…

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Tiered Link Building Is A Waste (And Not Because It’s Spam)

Don’t do the tiered linking thing. Ever. So you’re a churn-and-burn SEO? Fine. I’m not here to preach ethics. If that’s how you’ve chosen to build a revenue stream, and you’re not breaking any laws, go right ahead. It would be a terrible move for us as an agency, but who am I to tell…

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Spammy backlinks: What are they really? Do they matter?

We all think we know a spammy link when we see one, right? A blog comment from somebody named “free cheap Nike shoe sneakers” is a spammy backlink. An article that’s been spun past the point of legibility and “published” in an “article directory” without human review is a spammy backlink. But where do we…

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Can SEO Without Backlinks Work?

The relationship between SEOs and links has been an interesting one. It seems that, almost overnight, the industry has gone from believing that links are “the most important ranking factor” (there is no such thing) to believing that links are a “spammy SEO tactic,” and that you should instead be focusing your attention on “social…

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Web 2.0 Link Building: Still Worth It?

There was a time, back in the dark ages of 2009, when “web 2.0 SEO” was the next big thing. Interest since then has…waned a bit: What happened? Well, it was a number of things, but it was mainly Panda. In February of 2011, Google unleashed Panda, which was most likely a machine learning algorithm,…

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An Interview With the Guy Who Talked Link Renewal With T-Mobile on Twitter

About a month ago, you might remember there was an entertaining exchange that took place on Twitter between WebDesign.org and T-Mobile. The subject of the discussion? Link renewal. That conversation ended with this inevitable response from Matt Cutts, head of Google’s spam team: @VitaliyKolosWDL ಠ_ಠ — Matt Cutts (@mattcutts) March 20, 2014 Nothing like a…

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Interesting Link Building Strategies for the 21st Century Marketer

For many people, link building is as close to a clinical and scientific process as you can get with online marketing, but when placed in the right hands it can become an art. There are a number of exceptionally brilliant minds out there who have taken the art of link building to another level, Jon…

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My Blog Guest’s Penalty: You Should Have Seen it Coming

Yep. On March 19, 2014, Google penalized “My Blog Guest,” and many of the sites that used it to build links with guest posts. And you should have seen it coming. You should have seen it coming when Matt Cutts told you to stop using guest posts to build links, and I warned you that…

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