Creating Your Personal Brand

Amy Brueckman    By under Brand Messaging.

voiceIf you're running your own business, you're going to face a bunch of hurdles before you get off and running. But small businesses are becoming more prevalent and some of them can hold their own against large corporations. With so many new brands popping up, you need to stick out from all of the rest. An essential part of your marketing plan should be to establish your company's personal brand.

If I mention a name like Buzzfeed, most people will not only recognize the name, but they'll recognize the type of audience they cater to. That website makes me think of fast journalism, reaction gifs and pictures, and relatable pop culture references. It also makes me think of "clickbait," but let's not go there. The point is, they've branded themselves to be instantly recognizable and we as consumers know what to expect when going to their website.

Here are a few tips to help you create a successful personal brand for your company.

Create your mission

The first step of creating your brand is to think about what you want your business to represent. Think about how you want to be perceived by your audience. It might be helpful to write down a list of what draws you into a particular business that you already admire. Establishing your own values is a great place to start if you're unsure of what you want your brand to look like. You'll be left with a set of keywords that you'll be able to follow and incorporate into your business strategy.

Think of your audience

What type of person are you hoping your business will appeal to? If you want to appeal to the young, fresh out of college generation, you might want to change your company's tone to match that. Talking to a twenty-something year old is completely different than approaching someone in their late 50s. Know what type of familiarity you can use when addressing your clients.

Join the right social sites

As you're trying to get the word out about your business, you might think it best that you should join every social platform from Pinterest to Slideshare. While getting your name across the web is great, it might not be entirely beneficial. If your business has a creative focus, sites like Pinterest and Tumblr can be great. But if you're seeking a polished and professional appearance, try for sites like LinkedIn and

Sharing information

When sharing information on your social platforms, everything you post or re-post will be an extension of your personal brand. Make sure that whatever you share aligns with your company's goals and aims. If you read an article that you enjoy and want to share it with your audience, always make sure it's somehow related to your business.

Find your voice

Do you want to come across as witty and amusing, or would you rather be friendly and attentive. Is ok with you to mix in some curse words into your content or would that be strictly prohibited? Once you find the right balance with your tone of voice, you'll be ready to add your business to the conversation.