February 2018's Best Inbound Marketing Ideas

Stephanie Shaykin    By under Inbound Marketing.

It's time for the February 2018's monthly roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.

If you enjoy what you see, follow us on Twitter, Google +, and Facebook the rest of the year. Enjoy!


Why Keywords Are Still So Very Important for SEO

In this article, Tyler Hermanson for Search Engine Journal asks, "Do keywords even matter to Google anymore?"  

Effective July 2018, Google's Chrome browser will mark non-HTTPS sites as 'not secure'

Michelle Robbins for Search Engine Land updates us on Google's new history-making move.   

Diagnosing Why a Site's Set of Pages May Be Ranking Poorly

In this Moz article, Rand Fishkin shares his detailed process of figuring out just what might have gone wrong.

7 Insights Into How Google Ranks Websites

Roger Montti for Search Engine Journal, helps us figure out how Google ranks websites by providing his expertise in this insightful article.

15 SEO Myths That Just Won't Die

Kristin Schachinger busts those pesky myths or "Zombie Lies" we may be facing in Search Engine Optimization.

Content Marketing

How to Do a Content Audit in a Few Hours
This Content Marketing Institute article explains how to do a condensed content audit that allows you to provide actionable insights into what type of content is performing best.

How Do You Optimize Content for a Voice-First World?
Check out Sherry Bonelli's Search Engine Journal article, as she explains how to optimize your content for voice search.

How to Push Great Content that Isn't Ranking Well
Search Engine Journal Kristopher Jones shares a few strategies you should keep in mind when trying to push content to the top of Google SERPs.

No Marketing Strategy Is Complete Without These 4 Content Formats
In this Inc. article, Sunjan Patel shares hi four top forms of content that will help you supercharge your content marketing strategy.

How to Curate Content Like A Pro: 8 Lessons
Heidi Cohen of the Content Marketing Institute shares eight ways the pros use content curation to yield measurable results.

Social Media

How to Follow Instagram Hashtags for Business  

Social Media Examiner's Jenn Herman explains how to use Instagram's Follow Hashtag Feature to monitor relevant topics and campaigns.

What B2B Brands Need to Know to Succeed on LinkedIn
In this Content Marketing Institute article, Jonathan Crossfield explores what B2B brands can do to succeed on LinkedIn.

6 Outdated Social Media Tactics That Need to Die
Mark Traphagen from Search Engine Journal shares the social strategies and tactics that you shouldn't waste your time on.

13 Clever Ways to Increase Your Instagram Engagement  
Inc.'s Melanie Deziel shares Instagram tips from top social media marketers in this article.

What Tide's Super Bowl Success Can Teach Brands About Social Media Strategy
In this AdWeek article, Patrick Coffee explores how one social campaign capitalized on real-time opportunities pre- and post- game.


Should You Start Building Traffic Or Optimize For Conversions First?

In this Forbes article, Jayson DeMers explains the two major ingredients needed for a successful online experience.

How a Phone Number Increases Your Website Conversions

In this post by Fourth Source, they explain how the humble as ever telephone can be the key to better conversions all around.  

How to Build A Webinar That Drives Conversions

Alan Rita for Business 2 Community explains in his Infographic, a perfect webinar made to drive conversions.

7 Tactics to Skyrocket Your Conversion Rate in 2018

Syed Balkhi for Search Engine People talks about how exactly you can make this your year to boost your conversion rate by leaps and bounds.   

Increasing Your Website's Speed Could Save Your Business -- So, Here's How to Do It

Did you know that even a millisecond could make or break your website conversions? In this article for Entrepreneur, Thomas Smale schools us on what can be done.


10 Common Link Building Questions Answered

Why does link building even matter? Jayson DeMers for Forbes usefully explains the answers to these very common questions.

10 Link Building Strategies To Avoid In 2018

Do you really think commenting on blog posts or forums is a 2018 way to build links? See what else is a thing of the past in this Search Engine People Article.   

A link-building case study: Using brand mentions and competitive linking tactics

Columnist Andrew Dennis for Search Engine Land explains to us the link building tactics that are proven ways to increase traffic.

Channel your inner explorer to find link-building prospects

In this Search Engine Land Article, Columnist Julie Joyce maps out the ways you can dig deep to find better link-building prospects.  

How To Use Anchor Text To Navigate The High Seas Of Link Building

In this Forbes article, Karina Tama teaches us the basics of using anchor text in order to properly build links.  


The Challenges Email Marketers Face in 2018 and How to Overcome Them
Marketing Land Contributor, EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content

How Cold Email Marketing Can Grow Your Business
In this Forbes article, Nick Tubis explores how you can acquire an insane amount of B2B customers at an insane rate with virtually no marketing spend.

7 Best Practices to Stay on Top of Email Marketing
Rana Mewara on LinkedIn shares some tips to make the most of your email marketing initiatives.

Make 2018 a Great Year for Your Email Program

Marketing Land's columnist Jose Cebrian, shares his insights on how to make the most of your email marketing this year and beyond.

7 Email Marketing Hacks That Could Destroy Your Business

Inc.'s Margo Aaron, explains why you should beware of  these email marketing "tricks" that can get you in trouble and put your business in jeopardy.