Every business should have a demand generation strategy and follow-through. Let Northcutt take the reigns and craft a winning strategy as well as implement it for your business. Demand generation is not just through the funnel marketing, a single piece. And because it requires multi-faceted work in order to lead the audience to your business, Northcutt's strategists are skilled at crafting and delivering a winning demand generation strategy as well as implementation. Demand generation encompasses so many facets of digital marketing, that it may seem like a daunting task. However, Northcutt's team is willing and able to live up to the task.
What is Demand Generation?Demand generation requires creative touch-points to deliver an audience demand before lead generation. Think of it almost as hype for a particular event, but instead being a certain aspect of your business, it uses all facets. Demand generation can be strategized to email marketing, social, content, and more. It certainly is not a one-size-fits-all approach, and definitely, takes consideration for all facets of your company. Demand generation, unlike lead generation, points out the prospects for your business. Think of demand generation as a launching point for all other business marketing initiatives. Demand generation drives the potential into lead generation. It is a piece in the marketing demand funnel, and is an important one in order to drive awareness to your business.
Is Demand Generation for anyone?Demand generation is literally for any kind of business. And because of that, demand generation is the start of building your audience so that they will come. This is for anything who would rather have a team of marketing experts ready to curate one rock star strategy to guide their audience to them, with as little kinks as humanly possible. The right demand generation strategy will find and target amazing touch points to later engage with the audience with. Northcutt's team of strategists, publicists, social media experts, and content writers are able to come together and strategize the best demand generation plan-of-action for your business. Demand generation capabilities for Northcutt include, but are not limited to:
- Sponsored Whitepapers
- Email newsletters/campaigns
- Social media events
- Social media giveaways
- Facebook ads