With February in the books, there was one major piece of local news. There hasn’t been a single day of snow in Chicago in January or February for the first time in 146 years. On the other hand, there also weren’t any major Google updates in February. So, at least we got that going for us, which is nice. As usual this month’s roundup hits the entire inbound marketing spectrum. Feel free to head directly to a specific section by clicking one of the links below or scroll through to enjoy the entire roundup.
The question on everyone’s mind: How long does it take to rank in Google? Ahrefs delves into the data to try and offer a reasonable response to an impossible question.
In this post for Top Rank Marketing, Caitlin Burgess takes a look at some of the most common SEO mistakes that content marketers are making.
With how constantly SEO is changing, it can be hard to stay up to date. Sam Hurley has you covered with his list of SEO trends to look for in the year ahead.
Looking to rank on YouTube? Brian Dean analyzed over a million videos. Here’s what he learned.
SEO evolves, people. Rand just wants you to change with the times.
It may feel like the user often gets overlooked in SEO efforts. David Freeman looks at why that is going to have to change.
Does your content have purpose? Tony Zambito takes a closer look at what he calls the content illusion.
Do your social feeds tell a story or do they look like a messy bedroom? This post from Dennis Shiao looks at how you can bring purpose to your content curation.
In this post, Joe Pulizzi looks at the one thing you need to succeed in content marketing. How to make your customers care.
With all of the content being created these days, it’s harder than ever to stand out. But that’s exactly what you need to do.
Have you hit an inspiration wall. When it seems like you’ve written about everything, it may be time to turn to Wikipedia.
This post from Social Media Examiner takes a closer look at how to use Instagram’s newest feature and Snapchat competition, Instagram Stories.
Now that Facebooks owns Instagram, we should have known a drop in organic reach was coming. Hootsuite takes a look behind the curtain at the Instagram algorithm and how it works.
The kids like Snapchat, so the brands like Snapchat. This post looks at the current trends to help brands keep up.
Just doing social media isn’t enough for your business. You need to know how you’re doing at social media. This post offers advice on how to analyze your social performance.
Snapchat is getting ready to go public. In this post, Buzzfeed offers up their takeaways from their momentous IPO filing.
Are you using customer insights to boost your conversion rates? This post looks at how you can find the ‘right’ data.
In this post, Crazy Egg explains why you can’t just copy a popular site’s UX and wait for the conversions to roll in.
A nice look at how Portent structures their conversion tracking for clients.
Some nice actionable tips from Ann Smarty to help get your conversion rate moving in the right direction.
Broken link building can be a time-consuming affair. Here’s a look at how to make broken link prospecting a more efficient process.
This nice Moz post from Kerry Jones looks at how to create content that will continue earning links, even after you stop promoting it.
This is a nice list of real examples of real links earns.
Link building has become a dirty word. But it shouldn’t be. Julie Joyce hits back against some common link-building fears in this post.
Are you building links through images? Are you getting your business on the news? This post looks at those and other underused link building tactics.
Segmenting your email-marketing lists can help lead to better open and click rates. MailChimp combed through their data to prove it.
Looking to kick your email marketing into gear? This thorough guide from Lilach Bullock will have you well on your way.
If you forgot about email, it’s time to remember. This is a nice look at why email, which never really went away, is poised to have one of its biggest years ever.
As you prepare to send any email, remember that there’s no unsend button. With that being said, this nice checklist will help ensure that email you’re getting ready to send is actually ready to send.
This month, we leave you with AJ Ghergich, the owner of the @SEO Twitter handle, offering up his favorite free keyword research tools.