E-Commerce has turned the retail landscape into an abandoned wasteland and it's showing no signs of slowing anytime soon.
But most online stores just aren't as successful as they should be. Often, it's because their marketing plan just wasn't built right. In everything from SEO to CRO to email funnel strategy, e-commerce brands have vastly different needs from every other type of business.Here are a few e-commerce brands from our client list.
E-Commerce Marketing Strategy
An e-commerce site is different from others. From the very start, they're likely to perform very poorly in search engines due to issues like thin content (pages with a product image, price, and not a lot else), duplicate content (caused by various product listing filters), and countless other subtle problems.
And these challenges and opportunities go far beyond just search engines performance. From product feed syndication to cart abandonment emails, virtually every user interaction is just a little bit different with e-commerce. Start with this quick checklist to get more e-commerce sales, or learn more about some of our best e-commerce tricks below.
E-Commerce Marketing Ideas
That's enough talk for now. We'd rather demonstrate what we know about e-commerce marketing.