This month we're making a change in the roundup. From here on out, we will be ending each monthly collection of articles with some sort of Simpsons tribute video. After all this time, they've earned permanent "Best of" status. Getting to the SEO, content marketing, and social media worlds, there was a lot of epic content this month including Moz's annual local search ranking factors list. Check out the best articles from September below, and if you're looking for the same great content the rest of the month, join us on Twitter, Google+, or Facebook. Enjoy!
In this post we're going to compare the most popular solutions for conducting & managing link building and/or PR outreach.
If you want to see the best SEO tools in one place, then you'll LOVE this guide. I personally tested and reviewed 131 of the top SEO tools online. And you can filter through the list to find the best tools for you.
Search Engine Optimization (SEO) is all about making websites better understood by search engines instead of merely hoping they would figure it all out by themselves. It's both an art and a science.
As we head into the thick of fall conference season, I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in.
Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you're offering some great information? If so, then maybe you should consider adding more long-form content.
For the past several years, the entire Google team has been pretty tight-lipped about the value and importance of social signals for SEO. We just can't seem to get a straight answer from them!
It's no secret that SEO is a fluid and evolving industry. Naturally, with this nature comes a glossary that continues to grow and evolve each year. In 2015, a few obsolete SEO terms have been booted from the glossary and many terms have been added.
The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of branded content in order keep their brands, perspectives, and value propositions in front of customers.
You already know it. You've heard them say it very often. The so-called "experts", marketing consultants, and professional bloggers - they all repeat the same crazy thing over and over again.
Designing for higher conversions ain't easy. Most CROs focus on tweaking their headlines, optimizing USPs and crafting compelling CTAs. Don't get me wrong, these elements are incredibly important. Copy is after all at the heart of optimization.
Hold on tight to your blog posts, kids. The platforms are coming for your content. As Re/code reported yesterday, Twitter is planning to push past its 140-character limit and offer a product that will let users post longform text straight onto the platform.
Are your employees on LinkedIn? Do they share your company's content with their networks? Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.
Social Media Marketing
In my last exploration of leveraging social media for SEO, I discussed how one can utilize social networks for link-building purposes. However, link building is only one of many ways that social media marketing and search can fuel one another.
Shereen Way did not think twice about posting a photo on Instagram of her 4-year-old daughter wearing a green dress and pink Crocs sandals. Crocs, which Ms. Way had identified with a hashtag, pulled the snapshot from Instagram and featured it in a gallery of user-generated photographs on its website.
Did you know you only have eight seconds to reach today's consumer with your marketing message? Consumers have a natural 'adBlock' in their minds, and have trained themselves to ignore advertising from brands that are not relevant to their lives.
There is a common misconception when it comes to social media marketing. All you have to do is set up a few social networks and the results will start rolling in. But you're smarter than that. You know it takes a lot more. Focus, organization and determination are just a few qualities you must have. Because the reality is this.
This month we'll leave you with a crazy alternate opening for the Simpsons. Enjoy!