The only news that matters in Chicago right now concerns the Cubs historic season and appearance in the National League Championship Series! Go Cubs Go! We'd fill this roundup with highlights and articles of praise, but this is a roundup of the best inbound marketing content. So here is your usual mix of SEO, content marketing, social media, conversions, email marketing, and link building. Without further ado, check out this month's best content. Jump right into the roundup or feel free to click on a specific section to head directly to it.
For almost two years (707 days, to be precise), one question has dominated the SEO conversation: "When will Google update Penguin?" Friday, we finally got the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time.
When you wear white, do you inevitably spill something all over yourself? I do. So when I had sushi at work last week, it wasn't long before I was frantically yelling, "Siri, how can I get soy sauce out of white pants?"
Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank.
The fight to become a top-ranking site in search engines had compelled many site owners to play dirty for a few years. From paid links and keyword stuffing to spam comments and invisible text, people used to manipulate their techniques in such a way that they'd be guaranteed one of the top-ranking positions in search engines.
Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors.
Do you know that some of the content you read wasn't written by human beings? Automated Insights states, its software created one billion stories last year, many with no human intervention. This content you are reading was written by a real person, but just think, what are the chances you haven't consumed that type of content without knowing it?
One of the biggest mistakes many content marketers make that prevents them from maximizing their content marketing ROI is not creating a strategy. Publishing content without a strategy is like walking in a pitch dark room with your eyes blindfolded.
A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time? HubSpot reports it takes less than 15 seconds for a reader to decide whether or not content is worth the effort.
I don't know about you, but I hate reading something I wrote and finding a big, fat typo. I immediately cringe, autocorrect it in my head, and then frantically try to find a way to fix it.
Love it or hate it, Buzzfeed is one of the biggest websites in the world. According to Alexa, Buzzfeed is the 47th most popular website in the United States and the 140th most popular site in the entire world.
Without warning, I recently saw a Facebook Fan Page I'd built and leveraged for several years removed and deleted.
BuzzFeed News sat down for a wide-ranging interview with the CEO of Instagram for its sixth anniversary and looked back on the slew of changes the company has made to its product in recent months.
On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America's next leader. The stage also doubled as Facebook Live's coronation.
One of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings.
Twitter has just made a big change to the way tweets work. From today, Twitter is cutting back on what types of content will use up its 140-character limit.
Like any potions master would attest, the secret to a great elixir lies in the measured combination of its ingredients.
You've rolled out a lot of marketing tactics to boost traffic for your website. After copious amounts of content production, sharing, social engagement, and even paid ads, you feel like you can finally celebrate because your site is now pulling in tens of thousands of unique visits every month with a ton of page views.
I want more conversions. You probably do too. Online marketers and entrepreneurs prioritize conversions because they can take even a modest flow of traffic and turn it into a goldmine.
Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, "We need it to go viral." Kittens and memes and babies kissing puppies... viral.
How do you gather information about potential site targets? Is this based on previous data or do you collect new information each time? There are so many ways to extract data for outreach from the Internet it's difficult to know where to start.
Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. While they used to reveal their most popular blog posts in their sidebar (sorted by most comments) it seems that is no longer the case.
In an April 2016 article on Moz by Kristina Kledzik, "How Long Does it Take for Link Building to Impact Rankings," the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite.
When it comes to link building, the web is full of spammy directories and meaningless websites where you can dump your URL. There are plenty of opportunities if you're looking for quantity over quality. But if you want to build quality links in unexpected places, you've got to think outside the box. Sometimes, the best backlinks might even happen on accident!
Growing a large, engaged mailing list is one of the primary goals of my business. Sometimes, however, you have to delete existing subscribers in order to get new ones.
Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance, as explored in a new eMarketer report.
Like hundreds of thousands of other travelers, I was a victim of the Delta flight fiasco in early August. After a day filled with flight cancellations and an alternate booking with WestJet, I checked my inbox and discovered an email from Expedia asking me to rate my experience.
It's not "like" or follow. And it's not even add to cart, buy now, or confirm purchase. The most profitable online click is subscribe.
To end this month, we leave you with a horrible tale of unsubscribing from an email list.