September's Best Inbound Marketing Ideas

on under Digital Strategy, Inbound Ideas.

The only news that matters in Chicago right now concerns the Cubs historic season and appearance in the National League Championship Series! Go Cubs Go! We'd fill this roundup with highlights and articles of praise, but this is a roundup of the best inbound marketing content. So here is your usual mix of SEO, content marketing, social media, conversions, email marketing, and link building. Without further ado, check out this month's best content. Jump right into the roundup or feel free to click on a specific section to head directly to it. 

SEO

Content Marketing

Social Media

Conversions

Backlinks

E-Mail

If you enjoy what you see, follow us on Twitter, Google +, and Facebook the rest of the year. Enjoy!

SEO

Penguin 4.0: Was It Worth the Wait?

For almost two years (707 days, to be precise), one question has dominated the SEO conversation: "When will Google update Penguin?" Friday, we finally got the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time.

Voice Search Strategy: What Marketers Need to Know Now

When you wear white, do you inevitably spill something all over yourself? I do. So when I had sushi at work last week, it wasn't long before I was frantically yelling, "Siri, how can I get soy sauce out of white pants?"

Penguin is Now Part of Our Core Algorithm

Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank.

3 Ways Influencer Marketing Impacts Your SEO

The fight to become a top-ranking site in search engines had compelled many site owners to play dirty for a few years. From paid links and keyword stuffing to spam comments and invisible text, people used to manipulate their techniques in such a way that they'd be guaranteed one of the top-ranking positions in search engines.

5 SEO Secrets You'll Be Surprised You Didn't Know

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors.

Content Marketing

Will Artificial Intelligence (AI) Take Over Content Marketing?

Do you know that some of the content you read wasn't written by human beings? Automated Insights states, its software created one billion stories last year, many with no human intervention. This content you are reading was written by a real person, but just think, what are the chances you haven't consumed that type of content without knowing it?

8 Tips To Up Your Content Marketing Game

One of the biggest mistakes many content marketers make that prevents them from maximizing their content marketing ROI is not creating a strategy. Publishing content without a strategy is like walking in a pitch dark room with your eyes blindfolded.

The 4 Essential Questions Your Content Must Answer in Less than 15 Seconds

A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time? HubSpot reports it takes less than 15 seconds for a reader to decide whether or not content is worth the effort.

3 Content Marketing Mistakes You Can't Afford to Make

I don't know about you, but I hate reading something I wrote and finding a big, fat typo. I immediately cringe, autocorrect it in my head, and then frantically try to find a way to fix it.

The Science Behind Buzzfeed's Viral Articles

Love it or hate it, Buzzfeed is one of the biggest websites in the world. According to Alexa, Buzzfeed is the 47th most popular website in the United States and the 140th most popular site in the entire world.

Social Media

The Dirty Little Social Media Marketing Secret Nobody Talks About

Without warning, I recently saw a Facebook Fan Page I'd built and leveraged for several years removed and deleted.

Instagram At 6: Kevin Systrom On Moments, Mission, Ads, And Stories

BuzzFeed News sat down for a wide-ranging interview with the CEO of Instagram for its sixth anniversary and looked back on the slew of changes the company has made to its product in recent months.

The Untold Story of Facebook Live

On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America's next leader. The stage also doubled as Facebook Live's coronation.

What's the Real Relationship Between Organic Rankings & Social Shares?

One of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings.

Longer Tweets Are Here: All You Need to Know About Twitter's 140 Character Update

Twitter has just made a big change to the way tweets work. From today, Twitter is cutting back on what types of content will use up its 140-character limit.

Conversions

Do You Believe in... Conversion Magic?

Like any potions master would attest, the secret to a great elixir lies in the measured combination of its ingredients.

People Pay, Not Pageviews. Here's Why People Are Leaving Your Website Without Converting

You've rolled out a lot of marketing tactics to boost traffic for your website. After copious amounts of content production, sharing, social engagement, and even paid ads, you feel like you can finally celebrate because your site is now pulling in tens of thousands of unique visits every month with a ton of page views.

7 Unconventional Ideas To Increase Your Conversion Rates

I want more conversions. You probably do too. Online marketers and entrepreneurs prioritize conversions because they can take even a modest flow of traffic and turn it into a goldmine.

Does "Going Viral" Actually Result in More Conversions?

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, "We need it to go viral." Kittens and memes and babies kissing puppies... viral.

Backlinks

Information Gathering for Linkbuilding Outreach

How do you gather information about potential site targets? Is this based on previous data or do you collect new information each time? There are so many ways to extract data for outreach from the Internet it's difficult to know where to start.

13 Advanced Link Building Strategies You (Probably) Haven't Used

Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. While they used to reveal their most popular blog posts in their sidebar (sorted by most comments) it seems that is no longer the case.

The Immediate Results of Link Building

In an April 2016 article on Moz by Kristina Kledzik, "How Long Does it Take for Link Building to Impact Rankings," the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite.

Unique Backlinking: 8 SEO Experts Share their Most Creative Strategies

When it comes to link building, the web is full of spammy directories and meaningless websites where you can dump your URL. There are plenty of opportunities if you're looking for quantity over quality. But if you want to build quality links in unexpected places, you've got to think outside the box. Sometimes, the best backlinks might even happen on accident!

E-Mail

Why I'm Deleting 13,000 Email Subscribers

Growing a large, engaged mailing list is one of the primary goals of my business. Sometimes, however, you have to delete existing subscribers in order to get new ones.

Email Continues to Deliver Strong ROI and Value for Marketers

Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance, as explored in a new eMarketer report.

The Genius of Easy-Click Emails

Like hundreds of thousands of other travelers, I was a victim of the Delta flight fiasco in early August. After a day filled with flight cancellations and an alternate booking with WestJet, I checked my inbox and discovered an email from Expedia asking me to rate my experience.

How to Build Your Email List: The (Better Than) Ultimate Guide

It's not "like" or follow. And it's not even add to cart, buy now, or confirm purchase. The most profitable online click is subscribe.

To end this month, we leave you with a horrible tale of unsubscribing from an email list.

Image Credit: Flickr User Ron Cogswell

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