October's Best SEO, Social Media, and Content Marketing

on under Digital Strategy, Inbound Ideas.

super blood moonThis iteration of the roundup is a bit late, so we'll be including the best of October as well as a few articles from the first half of November. Since our last roundup, Google announced the existence of RankBrain, mobile searches outnumbered desktop searches at Google for the first time, and there was a Super Blood Moon. Luckily it wasn't an apocalyptic Super Blood Moon and we're all still here to read this roundup. Check out the best articles below, and if you're looking for the same great content the rest of the month, join us on Twitter, Google+, or Facebook. Enjoy!

SEO

Google Turning Its Lucrative Web Search Over to AI Machines

When Google-parent Alphabet Inc. reported eye-popping earnings last week its executives couldn't stop talking up the company's investments in machine learning and artificial intelligence.

FAQ: All About The New Google RankBrain Algorithm

Yesterday, news emerged that Google was using a machine-learning artificial intelligence system called "RankBrain" to help sort through its search results. Wondering how that works and fits in with Google's overall ranking system? Here's what we know about RankBrain.

How to Teach Yourself SEO in 30 Days

Search engine optimization is complicated. For many, it's considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right.

Beyond the SEO Plateau: After Optimizing Your Website, What's Next?

It's a near-universal experience for consultants and in-house SEOs who've worked on numerous organic search campaigns. The first 3-6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices.

Mobile Searches Surpass Desktop Searches At Google For The First Time

Google's search chief Amit Singhal said for the first time this summer, more Google searches were completed on mobile devices than desktop computers. Singhal said Google fields more than 100 billion searches per month. The number is particularly significant because Singhal was speaking about just devices with screens that are less than six inches, so it excludes many tablets.

How Much Do Keywords Still Matter?

Back in the early 2000s, microsite millionaires were springing up like daisies. Fortunes were literally made overnight because of the way Google SEO worked, and the formula couldn't have been simpler.

How Many Outbound Links Per Word or Page? [Original Study]

If you google for an answer to how many outbound links you should be seeing on your pages, most answers fall into one of a handful of categories. We don't like those answers.

Content Marketing

Grantland and the (Surprising) Future of Publishing

It's dangerous, I suspect, to draw too many lessons from the ignominious end of Grantland, the high-brow sports and culture site that ESPN shuttered this weekend, several months after parting ways with Bill Simmons, the site's founder and editor-in-chief.

Confessions of a Paywall Journalist

Back in 2009, I had a job with a Washington, D.C.-based newsletter called Water Policy Report. It wasn't exactly a household name, but I was covering Congress, the federal courts, and the Environmental Protection Agency--a definite step up from the greased-pig-catching contests and crime-blotter stories I had chased at a community newspaper on Maryland's Eastern Shore, my first job out of college.

Traffic-Boosting SEO Fundamentals For Content Marketing

Check out 15 ways to grow your business and get it at the top of Google rankings. SEO and content marketing are becoming more aligned every day.

Your Guide to Creating Effective White Papers

When it comes to driving prospects through a challenging buying process, or educating your audience on complex aspects within your industry, white papers are one of the most relevant and effective content types to deploy. They are also very easy to get wrong!

Top 4 Content Marketing Metrics

Knowing how to use Google Analytics is the #1 tool any content marketer needs to have in their arsenal. The best part about Google Analytics is that it shows us everything we need to know about our websites and then some.

Social Media Marketing

Reclaiming Social: Content Strategy for Social Media

"We want to go viral!" says the chief communications officer. "Can't help you" used to be our standard answer. But by doing this, we've left social media in the hands of marketers and self-appointed "gurus" more concerned with Klout than user needs. It's about time we reclaimed social media.

The 2015 Social Media Glossary: 207 Essential Definitions

A lot can change in a year, especially in the world of social media. It can be difficult to keep up with all of the terms and slang used with the introduction of new technologies and platforms, so we decided it was time to update our Social Media Glossary.

How Bleacher Report is Winning Readers With Its Social-First Game Plan

A couple of years ago, Bleacher Report still thought of its competition as ESPN and other sports media. But no more. As Rory Brown, Bleacher Report's chief digital officer, shared at this morning's Innovation Festival offsite, the competition has broadened to include everyone from BuzzFeed and Fox to Facebook and Instagram--the very sites that Bleacher Report relies on to reach its growing audience.

How to Increase Your Reach on Any Social Network

Have you ever wondered what percentage of people actually see your Tweets or Facebook posts? The data shows it can be as low as 2%. This is in line with our findings at Buffer -- on average our 10 most recent Facebook posts have reached around 2.4% of our fans with our highest reaching post being seen by 5.25%.

This month we'll leave you with an alternate opening of the Wire cut from Simpsons seasons 3 scenes. Enjoy!

Image: Flickr/mike_hnf

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