With Halloween night upon us, hopefully the only scares you got this month came from the trick-or-treaters and not the tail-end of Google's penguin rollout. In the world of social media, Twitter made the unexpected decision to shutter Vine just years after purchasing the six second video platform for thirty million dollars. No big surprise, but mobile continues to have a bigger impact on all aspects of inbound marketing. Oh yeah, did we mention that the Cubs are in the World Series!! Go Cubs Go! Without further ado, check out our roundup of October's best content below. Jump right in or feel free to click on a specific section to head directly to it.
External search engines like Google and Bing are a major source of traffic for Etsy, especially for our longer-tail, harder to find items, and thus Search Engine Optimization (SEO) is important in driving efficient listing discovery on our platform.
After almost a two-year wait, the latest Penguin update rolled out in late September and into early October. This rollout is unusual in many ways, and it only now seems to be settling down. In the past couple of weeks, we've seen many reports of recoveries from previous Penguin demotions, but this post is about those who were left behind.
Search engine optimization (SEO) is definitely a strategy that depends on planning. What you plan for at the beginning of a campaign can set the tone and effectiveness for your entire execution.
Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it's an important part of business. But we don't spend a ton of time thinking about its origins -- we're mostly concerned with how we use it day-to-day.
Google is splitting its index of search results into separate versions for mobile and desktop, a change which will happen in the coming months. The split will see Google's index broken into a rapidly updated mobile version, and a desktop version which will not be updated as frequently.
Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen.
Do you know exactly how to promote your blog posts effectively? Or are you swinging for the fences? If you only focus on creating high-quality content, you're wasting your time.
All things being equal, content that generates results over a long period will win over content with a shorter life span. But time is a difficult thing in content marketing. With 9,100 tweets scrolling by per second, the average lifetime of a single tweet is no more than 18 minutes.
Are you a social marketer, a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, blogs, websites, or all of the above.
If you could see me as I type this, you'd see that I'm gleefully rubbing my hands in anticipation. Because I'm going to talk about how to build out the content on your website, and I'm about to share the system you can use to make this work efficient, effective, and -- dare I say it? -- fun.
Twitter shocked the Internet Thursday with a farewell to Vine: "In the coming months we'll be discontinuing the mobile app."
Twitter is wildly addictive. This is well known and there are people who check twitter more obsessively than anyone checked email. Twitter is also a chaotic world full of trolls, useless information, porn-spam and videos of kittens.
How active is your brand on Pinterest? With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others.
Is your company wondering where to allocate its advertising budget? Are you on the fence about whether jumping into social media advertising is worth it? New research shows that for the first time, digital and social media ad spending has surpassed that of TV.
For the second straight week, the Philadelphia Eagles took a little poke at the NFL for its new social media policy.
It happens all the time. Your ads get hundreds of clicks, but there are no conversions. You check for broken links, and you're 100% sure that you're targeting the right audience. Now, you're clueless. Why won't any visitors convert?
Mobile is the ecommerce frontier. There is virtually no arguing that everything is moving toward mobile dominance. Early in 2015, Google announced that mobile searches surpassed computer searches. Doesn't it seem strange, then, that mobile conversions still lag so far behind?
If I had to pick only one metric, or one variable, that matters to the bottom line of an online marketing campaign, it would be your conversion rate.
What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific actions and target individuals based on them.
Link building is one of the oldest and most effective SEO tactics. It's also one of the most productive ways to grow organic search traffic. Oddly, though, link building can actually harm your traffic, too.
I stood up from my office chair, stepped behind it and leaned on its back with both hands so I could stare at the email from a new angle. I was silenced by the response of the blogger: "We've had a recent policy change here, and we no longer offer followed links. It's hurting our reputation and being flagged by Google."
I'm sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I'm afraid I'll miss something legitimate. I might open one out of every 30 emails that come from someone I don't recognize.
The goal of any business blog is to generate traffic and organically push visitors further along in the buying process until they make a purchase. Every blog goes about this in a different way, but the end goal is almost always the same.
Building an email list is a lot of work. Work that you wouldn't abandon, right? But companies go through changes, people leave, other people come in and a treasured list gathers dust.
If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that most entrepreneurs abandoned years ago.
Email is somewhat of an enigma as far as marketing goes. It easily tops the list among the communication channels that have emerged with the advent of the Internet, but in many ways its functionality hasn't evolved much--except when it comes to marketing.
Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal.
In honor of the Cubs' playoff run, this month we leave you with Harry Caray singing the seventh inning stretch at Wrigley Field.