The Cubs won in the World Series!! In game seven. In extra innings. After 108 years. Let that sink in for a minute. It would have been easy to fill this roundup with only Cubs related content, but we're sure you've had your fill of that already. As Cubs fans used to say, there's always next year. That goes for your inbound marketing plan as well. Didn't get to something this year? We got a whole bunch of articles that will get your ready for 2017. Without further ado, check out our roundup of November's best content below. Jump right in or feel free to click on a specific section to head directly to it.
There's never been a better time to be a white hat SEO practitioner than now. Not only has Google gotten better at identifying web spam with the Panda and Penguin updates, it's also become more adept at understanding entities and context with Hummingbird.
It's no surprise that Google is the most popular search engine in the world. In fact, according to NetMarketShare, it owns over 75% of the desktop search engine market share and over 94% of mobile/tablet search engine market share.
Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers' agendas as it is a powerful way to bring visitors to your company's outlets and to direct them towards your sales funnel.
SEO and PPC are very different, but it's time to stop thinking about them as polar opposites. Because, although different, they aren't enemies. They are allies. And they work well together: They complement and benefit each other.
In 2016, there's been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but ultimately, it was brought back to life gracefully and conclusively with outstanding examples of technical SEO tactics resulting in major traffic boosts.
Did you know that, on average, smartphone users touch their phones 2,617 times each day? According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones.
Do you know exactly how to promote your blog posts effectively? Or are you swinging for the fences? If you only focus on creating high-quality content, you're wasting your time.
Content marketing is big business these days. It's a huge element of online marketing and has become a favored lead generation tactic for many businesses, with good reason.
Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won't fund marketing if it doesn't demonstrate results.
Any couple will tell you a happy marriage takes total commitment. An Olympian will tell you she didn't get the gold without complete dedication. And a good parent will tell you raising a happy, healthy child takes devotion.
The internet was supposed to mean a whole new world for the business of advertising. Gobs of data let advertisers become wildly efficient in who they target and how they measure results.
Brands send 23 promotional messages on social media for every one response they give to their audience. Yet, consumers often want to have a dialog on social; and when that doesn't happen, customer spending and loyalty decline.
Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience.
The end of the year is fast approaching, which means Christmas jingles, New Year's resolutions and... prediction posts. And while the ever-shifting social landscape eventually renders many such prognostications invalid, it's still worth analyzing what might be on the horizon as a means of trying to understand where we're at, and where we're headed, as we plan for the next 12 months.
Gone are the days when Instagram's scope was clear-cut. For better or worse, the app is no longer just about sharing photos with other users or scrolling through a river of images with hundreds of digital likes.
It's been years since the power's shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online.
Conversion rate optimization (CRO) is one of the defining tactics that separates the modern digital mastermind from marketers and advertisers of the past. In fact, CRO is what allows us to improve our marketing efforts exponentially quicker than marketers with traditional advertising methods ever could.
Think about how much you spend on generating new leads for your company to sell to, remember to calculate in not just your direct ad spend, but also the cost of your staff time.
The internet has given birth to a technological revolution that has swept the world in waves. First came the novelty of the world wide web -- an interconnected network of computers spanning the entire globe, enabling us to send instant messages and emails without having to wait days or weeks for our notes to arrive.
Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss about marketing metrics... and you're not even halfway to your targets.
This isn't one of those click bait posts that offers no real valuable content or takeaways. I'm not claiming you'll have a revelation at the end and be able to build the perfect number of effective links for your website.
In this post I'm going to divulge my backlink strategy for my niche site. If you've been following my niche site challenge this far, you'll know that I am not using any paid advertising methods to bring traffic to my niche site - this is pretty much the only rule of the challenge.
There's this fallacy among many content marketers and SEOs. It goes like this: Data is one of the best ways to create kick-ass content and build links. But my business/client doesn't have any interesting data to share.
I was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: "It's really hard to use outreach to earn links or PR coverage in our country."
Getting traffic to your blog can be a tricky thing, especially when you're reaching out to a very specific customer niche. While the key is still to have great content, it can't hurt to reach out to people to gain backlinks to your site and help jump start your traffic.
Email, the web's much maligned little cousin, is in the midst of a revolution--one that will change not only how designers and developers build HTML email campaigns, but also the way in which subscribers interact with those campaigns.
Understanding the email ecosystem can be complicated, but it's an essential element of executing a successful email program. It's crucial to think of the entire program life cycle and consider all of its moving parts as equals.
Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess--even among smartphone-tethered Millennials.
The phrase "one weird trick" usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%? It's true, and I have the data to prove it. All you have to do is resend your campaign to subscribers who didn't open the first time.
In honor of the Cubs' World Series win, we leave you with a holiday inspired Go Cubs Go.