Every month, there is one news story that just stands out above the rest. This month? Instagram's logo change has been on everyone's minds. What were your thoughts on the major update? While you ponder that, check out this month's best SEO tips, content marketing advice, social media stories, and all the other info you'll need to power you inbound marketing plan. Jump right into our roundup or feel free to click on any section to head directly to it.
Generating a consistent source of website traffic is the foundation of every online business. If you don't have visitors coming to your website, it's impossible to convert them into prospects and loyal, long-term customers.
Let's start by going back to 1998, back before anyone knew what Google was and the likes of Tom Anthony and Will Critchlow had just begun to build websites from their bedrooms.
Dominating SERPS is what all of us dream of. And, despite popular opinion, being on the 2nd page of a query's results doesn't mean that you're not interested in publishing great content that solely serves the reader's' interest. Sometimes it means just that the industry is highly competitive and it's almost humanly impossible to outsmart the competitors.
Search engine optimization often seems like magic to newcomers. The elements of a strong SEO strategy often aren't obvious to an untrained eye. However, once you understand how the basics work, you can dramatically increase your organic search traffic, increase your conversion rate, and generate more leads and revenue.
Want to know the most underrated and not-talked-about skill of successful SEO practitioners? It's not knowledge of the newest SEO tips... Schema.org, site speed best practices, or AMP.
When it comes to SEO and content marketing, people constantly feel like one is more important than the other. For most inexperienced online businesspeople, SEO seems as something that is essential to their websites' successes, while content marketing feels like a strategy that only big and powerful brands have the capacity and expertise to make worth their while.
For the most part, articles on content promotion focus on launching new content. Today I want to focus on getting the most out of (and in some cases, breathing new life into) existing content. We frequently see clients that have a variety of content assets already. Where possible, I always advocate using what's on hand over indiscriminately pumping out new content.
Viral content typically evokes high-arousal emotions, such as joy or fear. But new research suggests arousal is just one of the underlying drivers of viral content. High dominance, or a feeling of being in control, may be another key driver behind content that is widely shared.
Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally.
Today we're introducing a new look. You'll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You'll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.
Are you struggling to remain visible in Facebook's news feed? Wondering how Facebook decides what to show in the news feed? In this article you'll discover how the Facebook news feed algorithm works, what's been updated, and how marketers can respond to create more visibility on Facebook.
When you hear about it from company insiders, Facebook's system to protect its Trending column from bias sounds pretty bulletproof. It put a bevy of safeguards in place to prevent bias, or the perception of it, from creeping into the column -- a short, rolling list of news events and topics that people are talking about on Facebook.
In recent months and weeks, we've seen reports springing up that Twitter was making changes to it's long standing rule of 140 characters. Now, Twitter has confirmed it.
We're seeing the first generation of "digital natives". They're experiencing more of their lives online than any generation before them, particularly through social networks. And "They", as you've probably guessed, are 'Millennials'.
As marketers, we can't turn a corner without hearing about how to generate leads with existing content. But CRO [Conversion Rate Optimization] is about so much more than just leveraging content in different ways; optimization is really the process of finding out and testing how to convert people on your site pages, landing pages, blog posts, and marketing efforts.
Want more conversions? Increase the quality of your consumer interactions. Salesforce reports that "86% of senior-level marketers say that it's absolutely critical or very important to create a cohesive customer journey."
You've done everything you've been told to do, to increase traffic to your website and it's working. The only problem is that nothing else seems to be happening - no conversions, no sales, no business growth. What's going wrong? When people come to one of your pages, you want them to do something. This could be...
When it comes to planning and designing your website, the sidebar might not get top priority. In an age where minimal design and mobile browsers dominate, it's easy to understand why you may want to skip the sidebar altogether.
Many resources and articles recommend about effective link building tactics, processes and methodologies that are necessary to provide result-driven link acquisition campaigns. Unfortunately, they don't often give tips on how to become a better link builder in general.
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
No, I didn't say "clickbait". This article isn't about sucker-punch headlines that don't deliver. Today, we're talking about the type of content that is so link-worthy, it gets a massive influx of backlinks for your domain.
There's no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that's neither necessary, nor effective for your SEO efforts.
Global email users are expected to number 2.7 billion this year. No wonder the channel remains a favorite among marketers.
Email is a powerful business tool. We've become dependent on it for communicating with customers and coworkers, using it as a marketing tool and a customer service channel, and more.
Because I critique the sales and marketing emails for readers of my free weekly newsletter and have helped dozens of clients with their sales and marketing messages, I've become hyper-aware of what works and what doesn't with email marketing.
This month we'll leave you with a classic scene from The Simpsons.