March Resource Round-up: The Best of SEO, Social Media, and Content Marketing

on under Digital Strategy, Inbound Ideas.

Spring is in the air, a time for reassessing our strategies and cleaning out the toolbox. As usual, this month we've been keeping a close eye on all the major happenings in SEO, content marketing, and social media. We share our favorite content throughout the month on Twitter, Facebook, and Google+, but if you want to satiate your inbound marketing appetite in one sitting, here's our roundup of what we think you should know.

SEO

6 SEO Sins That'll Put You on Google's Naughty List

Did you know Google can make your blog disappear from its search results? One day, you're getting a nice little trickle of traffic to a few of your posts. No, it's nothing major, but it grows with every new post you publish, and you can see Google becoming a major source of traffic for you in the future. But then it stops. Poof, every single post and page...

Why Local SEO Is Vital For Small Businesses [Infographic]

Why Local SEO Is Vital For Small Businesses [Infographic]

As we concluded in my long tail SEO tactics article yesterday, competing with older and more popular websites by choosing single word keywords is like trying to poke a fly in the eye with a shovel. That's simply not going to work. You have to utilize more strategic tactics if you are a small business looking to get any kind of impact from your search engine optimization. Fortunately, there are plenty of other ways to gain traffic from search engines....

SEO Audit Tips: 8 Examples of Why Your Source Code Matters

SEO Audit Tips: 8 Examples of Why Your Source Code Matters

I started my career in web development and web application development, and I'm glad I did. I use my programming skills on a regular basis in SEO, and especially when performing SEO audits. Various helpful SEO tools can be incredibly helpful in assisting your analysis, but nothing trumps human SEO intelligence. The right tools combined with the right SEO...

How Inbound Marketing Helps CMOs Give CEOs the Metrics They Need

A long time ago in a galaxy far, far away, Chief Executive Officers hired Chief Marketing Officers to make sure all their ads looked pretty and their television commercials were shot by really cool Hollywood directors. And maybe they hoped for a few sales leads as well, but that was asking a lot. Flash forward to today, and CEOs are demanding much more from their CMOs. Both because they need to, and because the tools and services available to a...

How Search Works - The Story - Inside Search - Google

Google navigates the web by crawling. That means we follow links from page to page. Site owners choose whether their sites are crawled. We sort the pages by their content and other factors. The index includes text from millions of books from several libraries and other partners. "The perfect search engine would understand exactly what you mean and give you back exactly what you want." Larry Page Co-founder & CEO Prefer to watch a video about search? Here you go!...

Content Marketing

Content Marketing vs Traditional Marketing Infographic Dismantled

Content Marketing vs Traditional Marketing Infographic Dismantled

So the Marketo guys published yet another cool infographic, so let's divide it into pieces and get the juice out of it. First, the reasons to use content marketing: Risk mitigation, Lead Generation, Lead Nurturing and Lead Scoring. About this 4, I would consider risk mitigation to be the least important, both for marketers and for buyers. The risk is reduced with information, that's true, but information doesn't always come from whitepapers. Especially for a...

Content Ideation Tools To Streamline Content Creation

Coming up with good content and relevant topics that are aligned with your target audience needs on a regular basis is no easy task. It's easy to burn out when you are creating content. This is commonly referred to as "Blogger Fatigue" and if you have been creating a lot of content yourself with little help, you know what that is all about. This is where having the right content ideation tools can streamline the process of content creation....

Why Brands Need To Avoid The Hype Surrounding Content Marketing

Why brands need to avoid the hype surrounding content marketing

For content marketing to succeed, brands need to produce authentic content that clearly resonates with the consumer The Guardian front page on the day Barack Obama was re-elected. 'No media company produces content to do anything other than enthral their customers.' Content marketing is one of the most exciting areas of digital marketing today, offering huge benefits for any brand wanting to engage customers. The problem is a sudden explosion in industry hype promising it as a panacea.The danger for...

5 Content Marketing Tools Of The Trade

We all need a little help when it comes to keeping on top of things and finding out who's who in our field. So we thought we'd share some of the great content marketing tools that White Horse Digital uses as part of our strategy for ourselves & our clients. 1. TOPSY: This is an easy and free tool. For example, Forbes CMO editor has a list on her profile of all the...

5 Strategies for Better 'Link Building' and Improving Your SEO

5 Strategies for Better 'Link Building' and Improving Your SEO

The digital marketing world has seen more changes in the past two years than over the last 10 years combined, thanks to the release of Google's Panda and Penguin algorithm updates. Both have changed online marketing best practices, including everything from how sites should be built to how "backlinks" should be created. Links that go from another site to yours are called backlinks because they point back...

Semantic Markup Is Virtuous

Semantic Markup Is Virtuous

Some of the most fevered chatter in SEO circles these days concerns semantic markup, specifically the newish toolkit called "schemas" that leverages a structured data vocabulary in order to deliver unprecedentedly rich and informative search results on results pages. This is universally considered one of the great emerging frontiers in search. And while from every halfway-progressive SEO person in the world you will hear something like:...

SEO Finds In Your Server Log

SEO Finds In Your Server Log

I am a huge Portland Trail Blazers fan, and in the early 2000s, my favorite player was Rasheed Wallace. He was a lightning-rod of a player, and fans either loved or hated him. He led the league in technical fouls nearly every year he was a Blazer; mostly because he never thought he committed any sort of foul. Many of those said technicals came when the opposing...

Co-Citation and Co-Occurrence - The Next Big Thing in SEO

Google has experimented with a list of algorithm changes. Over the past couple of years, these changes have of course directly affected the way SEO works. If we talk about more precise terms, we see that keywords, back-links and anchor text are some of ...

The Marketer's Go-To Guide for Creating Data-Based Content

We inbound marketers are a unique bunch. One day we love to dream up lovable campaigns to delight our audience, and the next we want nothing more than to dive into some data. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful.Luckily, we're also living in the age of social media, big data,...

How Google Get You to Their Site - Top Lessons in Internet Marketing and 'Real Company Stuff' From Google

How Google Get You to Their Site - Top Lessons in Internet Marketing and 'Real Company Stuff' From Google

When it comes to internet marketing, it's safe to say that Google are the masters - in fact they pretty much invented SEO (intentionally or otherwise) and most forms of marketing are reliant on the search giants to some extent. But there's a bit of a paradox there if you look closely, that being that Google is the perhaps the only site on the web to whom SEO doesn't apply. There's not much point in...

Social Media Marketing

What Is An Influencer?

What Is An Influencer?

There has been a question weighing on my mind ever since I saw Momentum World Wide's recorded panel from Social Media Week: "What the F*** is an Influencer?" It was very thought provoking, not to mention they asked and discussed the question that every marketer has been thinking lately: What the f*** is an influencer?" The short answer is that an influencer cannot be defined. You can't force someone to...

Google Plus SEO: Everybody Talks About It - How Do You Do It?

Google Plus SEO: Everybody Talks About It - How Do You DO It?

Not too long ago I was looking at at thread in a popular LinkedIn group. Someone had asked whether Google+ has any relevancy for business. Many people tried to answer, but the following two were pretty typical of the positive answers given: Do you notice a commonality in these answers? It's what I see time and again when such a question is asked: "Google+ is good for SEO." But I've also noticed that when it comes to...

Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness

Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness

Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant Contact. Surveyed small businesses report the biggest surge in the effectiveness of LinkedIn and Twitter, among the major social networks. Overall, 8 in 10 (80%) small business owners say they conduct social media marketing, and...

5 Easy Ways to Optimize Social Media Marketing for Mobile

5 Easy Ways to Optimize Social Media Marketing for Mobile

Call it an epiphany: Social is officially mobile. Several weeks ago, I was looking at the user data for one of the brands that I manage and one statistic stuck out more than others. Nearly 60 percent of the people who interact with that brand do so via smartphone, tablet, or other mobile device. I started checking other brands, and the numbers were all...

We'll finish off with a video from our favorite warrior against search engine spam, Mr. Matt Cutts, who addresses the question of SEO and JavaScript.

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