As quickly as it came, Summer is almost gone. But not before it brought us the Pokémon GO craze. And before you ask, yes, we included an article that uses Pokémon GO as an example of how to improve your inbound marketing efforts. When you have a moment off from searching for Pokémon, check out this month's best SEO tips, content marketing advice, social media stories, and all the other info you'll need to power your inbound marketing plan. Jump right into our roundup or feel free to click on any section to head directly to it.
Search engine optimization (SEO) has long been an important strategy for business success, and it's becoming more relevant. More people are ditching desktops and laptops in favor of mobile-only devices, and conversion rates on smartphones are 15 times higher from searches than as a result of social media recommendations.
This is the largest collection of SEO tips on the planet. The best part? All of the SEO techniques in this guide are 100% actionable. So if you want higher rankings, check out the new guide.
A few days I ago I created and shared (in Twitter & my Facebook page) a keywords matrix comparing the main functionalities and metrics of keywords research tools in the market to help people to better select additional tools, especially in the light of the recent Google's Keyword Planner changes.
There are lots of myths and misconceptions surrounding the subject of international SEO. I recently gave a Mozinar on this; I'd like to share the basis of that talk in written form here. Let's first explore why international SEO is so confusing, then dive into some of the most common myths.
If you want to make sure your webpages rank well in search engines, it's essential to have a basic knowledge of search engine optimization (SEO). But the truth is, many people don't. SEMrush's research shows that website owners often struggle with technical SEO.
One of my earliest SEO wins involves a tale of two sites. The first site dominated the rankings; ranking #1 for "linux hosting" for 3+ years. Hundreds of other high-value, internationally competitive, expensive-as-hell-in-AdWords phrases too. Just killed it, reaching Alexa <40k from 80%+ organic search.
6 months ago, I didn't care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us.
Just about once a year, though I try to hold back, I end up writing a piece on the marketing industry. Let's call it what it is, it's a rant. And the time has come for this annual event. I would like to warn you that if you are a marketer who plays on social all day, mostly builds relationships with your peers and competitors and has the time to Snap, Pokemon Go and attend webinars all day, I don't think you are going to enjoy this read.
Content marketing is entering a dangerous new phase. It's heading into a trough. You could call it......the dip of disillusionment. For many the promise hasn't arrived and the returns haven't materialized. And the marketing manager is not sure if they should even continue. The idea at first glance looked good.
We spend most of our time helping organizations formulate and execute content strategies, and creating great content. It's our bread and butter. I've read a lot recently, from a number sources, about how organizations should bring content production in-house.
Instagram is a go-to app for sharing lifestyle photos of brunches, sunsets, and pets, and it's helped breed a new kind of Internet star: an influencer/tastemaker. These people have hundreds of thousands of followers, and use that clout to make money from brands.
On Wednesday, Facebook announced that it will make yet another tweak to its ever-changing, all-mysterious algorithm. The platform's News Feed -- the main source of updates for the company's 1.65 billion monthly active users -- will now favor posts from friends and family members over those of media organizations.
How do you follow a phenomenon? Serial's first season made history, broke records, and introduced millions to podcasts. The original team was reporting and producing a new story. And this left a question: how does Serial work in a post-Serial world? How do you make it even more of, rather than just on, the internet? That was my job.
For much of the past year, Twitter shares have been a disappointment, trading well below its IPO price of $26 as investors have fretted about the company's loss of focus. With adjusted EBITDA of $557 million for 2015 on $2.2 billion in revenue, I believe such negative investor sentiment is unwarranted.
If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you'd jump aboard, right?
A few years ago, when Twitter was still growing daily users at a healthy rate, Twitter chats were as hot as Hansel. Every organization wanted to run one, and every Tweeter wanted to be in one. They were a sign of brand prestige, a declaration to the social sphere that your company was relevant, a thought leader, and could build and foster an active online community.
Every digital business wants to build a brand that attracts more customers, converts them, and turns people into brand advocates. Unfortunately, not all websites and apps persuade people to become customers, let alone brand advocates.
Your store needs to be designed with your customers in mind. While boosting your traffic can generate more sales, it's just as important to focus on turning your current traffic into paying customers.
Take it as an established truth: your customers are lazy. They want you to come to them, offer your product and ask minimum effort in return. They will pay you more if you allow them to be lazy.
Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.
In today's post, I'm going to share new data on links as a ranking factor. This report will demonstrate the continuing importance that links play in rankings. I plan to share data that shows that all that talk of a decline in the importance of links as a ranking factor is grossly exaggerated.
Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only allocate a small portion of their budget to link building.
When doing a link building strategy - or any other type of SEO-related strategy, for that matter - you might find the sheer amount of data that we have available to us at a relatively low cost, quite staggering.
Here is a huge list of link building resources that I've collected over the last couple of years. I've categorised them all and you can use the navigation on the left hand side to find your way to specific resources. If I've missed something, feel free to let me know.
After running all these numbers - and scores more that didn't yield as significant or noteworthy results - my overall takeaway is that we all need to question more of yesterday's best practices. Question what you learned six years ago when you first started sending out emails.
If you are not investing in email automation, you are seriously reducing the amount of revenue you can generate with your business. If you are unsure of everything email automation can do for you, then read on....
If you are an email marketer, chances are that the majority of the articles you read are about growing your list, getting more opens, clicks, etc. But what if your list is growing thanks to all those tips for improvement, but the open and click rates actually deteriorate?
To end this month, we'll leave you with a myth debunked. The Simpsons did not predict Pokémon GO.