Who's sticking to their New Year's resolutions? Have you stopped laughing yet? Don't despair. You still have time to make a renewed push. In that spirit, we've shared a number of posts in this roundup that can help you get various areas of your inbound marketing plan working for 2017. It's not too late. So, without further ado, here's January's best content. Jump right in or feel free to click on a specific section to head directly to it.
Who doesn't love working on low-hanging fruit SEO problems that can dramatically improve your site?
Hello inbound marketers, I had the privilege to invite the Wizard of Moz, Rand Fishkin as my guest for the first interview in the TechWyse Interview series 2017.
It's a major facet of every marketing plan, and every brand leader wishes they had a crystal ball to tell them its fate. Every consumer, client and professional uses it to educate themselves on their options, discover their peers' findings, and consider alternatives.
Every SEO I know right now is putting together a roundup post of "what #X experts think of SEO in 2017". I'm going to do it differently. If you're down in the trenches doing SEO, you should have a pretty good idea about where SEO has come from, where it currently is, and where it's going.
The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure.
A new year means new SEO speculation and trends. While there are some components of search engine optimization that have worked for several years and will continue to work, there will always be new trends that you need to shift your focus to.
Did you know that, on average, smartphone users touch their phones 2,617 times each day? According to the survey conducted by So, you've heard a lot about the value of content and how important it is to your marketing efforts, right?
You can easily get caught up in the world of content marketing when you work in the trenches. Often, agencies and marketing departments are so focused on meeting deadlines that they're unable to stop and look at the content marketing industry around them.
Everybody remembers their first adblocker. Yeah, maybe not. I was probably trying to stream some episode of Breaking Bad on a site of questionable legality, and found the pop-ups annoying. I didn't think much of it and was just relieved that Walt, Jesse and I could continue our adventures without fear of a pornographic pop up ruining the mood.
The Terminator movie "Rise of the Machines" is science fiction, HAL in "Space Odyssey 2001 was futuristic and Iron Man is fantasy. Well.....that is until technology makes them a reality.
We all know that the use of visual content in marketing is not going anywhere anytime soon. In the last couple of months, I've been getting tons of emails from eager marketers looking for insights into possible marketing trends for 2017.
As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you create your social media plan for 2017!
When Facebook went public five years ago, the world had a pretty vivid picture of who Mark Zuckerberg was. As much as anything, that image was of Jesse Eisenberg's fictionalized performance as Zuckerberg in The Social Network.
We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost?
During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company's newsfeed and its mobile advertising strategy. Now, Bosworth--Facebook's vp of ads and business--has his sights set on another shift in how people use the plaform by making it more useful.
A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.
Your website visitors take action, or they don't. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion rate is the percentage of your visitors who take action on your website.
The graph starts in October 2013. Ticks along quietly for about a year. And then, as of October 2014, starts to swing up noticeably. We went from daily sign-ups in the double digits to daily sign-ups in the triple digits.
We've heard the advice a thousand times: Your headline is the most important part. It's 80 cents of your dollar. Visuals are key. Visitors want to see high quality photos, infographics, videos, charts, diagrams, memes, and more.
2017 may finally be the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimization (I've been saying that every year for what seems like a while now).
"Keep it simple, kid." This quick phrase could've saved me hundreds of hours and thousands of dollars, but like so many beginners before me, I didn't listen.
During my recent content research I came across the ultimate social media marketers quiz. Here are three questions I have for you about this quiz.
A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains.
Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you're doing some or all of the following already; congratulations if that's true, as you're much more proactive than most.
Link building is one of the most essential aspects of SEO, yet also one of the most misunderstood and difficult pieces of the search marketing equation. We all know that acquiring high-quality links to your website is one of Google's primary ranking factors, but not all links are created equally and link building has changed considerably in recent years.
Dozens of articles are published daily on the ultra-discussed topic of link building. Just try a simple search on Google with the "link building" query and most likely the "link building is dead" auto complete will show up.
If you're reading this blog post, there's a good chance you arrived here by clicking on a link in an email we sent to you.
The founders of MailChimp didn't set out to build the world's leading email marketing platform. They didn't start by asking, "How do we build a product that can be used by millions of businesses for sending billions of emails each day?"
During the past month, I received 3 emails from a company I never heard of. I didn't put too much attention on the first and second ones. But when I got the third one, I started to feel annoyed -- even though the email looked good, it wasn't salesy, and they actually wished me a great year for 2017.
For better or for worse, our smartphones have become an extension of us. We check our phones dozens--even hundreds--of times per day, and open most of our emails (53%) on mobile devices.
This month, we leave you with Homer's best Inbound Marketing Ideas.