So. Google has been quiet so far in 2015. Who wants to take odds on how long that's going to last? While there wasn't a ton of 'news' from the SEO industry this month (which is a good thing), there was no lack of great content for our first roundup of the year. You can check out articles on mobile and UX, which are only becoming a bigger part of the SEO equation, or our response to a Rand Fishkin article on Moz. The nice part about finding great content marketing content is that the subject matter demands a constant flow of more content, so you know we have you covered there. And finally, with many businesses still still figuring out how to harness the power of social, we rounded up a number of posts that offer guidance on doing just that. After all the recent snow around the country, we're sure you'll have some time to sit by the fire and catch up on what you missed from January. If you're looking for the same great content the rest of the year, join us on Twitter, Google +, or Facebook. Enjoy!
Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
Google's flagship product has been part of our lives for so long that we take it for granted. But Google doesn't. Part One of a study of Search's quiet transformation.
SEO's reputation has evolved and improved quite a bit in the last several years. Whether you're an SEO by title, a technical architect, or a Web designer, you know that search engine optimization is a fundamental piece of a healthy website.
Do you know what the largest traffic source for your blog is? It's not social media or direct visitors... It's actually Google. And if it isn't, that means you haven't thought about your SEO the right way.
You may not hear about it, but some of the best SEO work in recent years is being done by sites that are heralded as Social. Before I get to that, a bit of a rant... A number of very popular, high-velocity sites renowned for their leveraging of social media have publicly dismissed the value of SEO.
Finally, there is an answer on how to recover from the most punitive algorithmic feature that a search engine has ever unleashed on the SEO community. No more need to wait upwards of a year to escape from the Hell of the mighty Penguin.
...Okay, here we go... Look, I don't like to pick internet fights for attention. I respect Rand Fishkin's opinions on a lot of things in the industry. I use Moz's little title tag tool practically every day. I've published posts at Moz.
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year.
"More content is being created in 48 hours than what was produced from the beginning of time until 2003." - Eric Schmidt
When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point.
What's the best way to raise brand awareness and position yourself as a leading expert in your industry? It's a question marketing departments have been attempting to answer for decades.
Over the past few years, content marketing has come a long way. The term "content marketing" is becoming a part of the vernacular in marketing departments across the world.
Social Media Marketing
Last week while I was out walking my dog I was listening to Jay Baer's Jay Today podcast, and one of the episodes that really stood out for me was Episode 80. In this episode Jay talks about Dark Social and how social will never get the credit it deserves.
Many professionals still struggle with why they should use Twitter for business. They wonder how to gain value from Twitter, how to reach customers or influencers, how to create high-quality content, and how to track their effectiveness to make adjustments.
Every weekday beginning at around nine, 30 contracted white-collar laborers arrive at a generic office park in the outskirts of Knoxville, Tennessee. They are in their twenties and thirties, more or less evenly split in gender.
Does your social media need a boost? Do you want to add something to your online marketing? Trying new things can be fun and refreshing, for both you and your audience.
Change is constant in digital marketing. However, many social media managers feel changes are so rapid that the need to stay in the know can be overwhelming, and playing catch-up to all the trends is impossible. Don't worry, we're here to help!
This month we'll leave you with an amazing Simpsons couch gag. The pixelized version.
Image: Flickr/Martin Beek