February 2017's Best Inbound Marketing Ideas

under Digital Marketing, Inbound Ideas.

With February in the books, there was one major piece of local news. There hasn't been a single day of snow in Chicago in January or February for the first time in 146 years. On the other hand, there also weren't any major Google updates in February. So, at least we got that going for us, which is nice. As usual this month's roundup hits the entire inbound marketing spectrum. Feel free to head directly to a specific section by clicking one of the links below or scroll through to enjoy the entire roundup.


Content Marketing

Social Media




If you enjoy what you see, follow us on Twitter, Google +, and Facebook the rest of the year. Enjoy!


How Long Does it Take to Rank in Google?

The question on everyone's mind: How long does it take to rank in Google? Ahrefs delves into the data to try and offer a reasonable response to an impossible question.

SEO Checklist for Content Marketers: 21 Common Mistakes to Avoid

In this post for Top Rank Marketing, Caitlin Burgess takes a look at some of the most common SEO mistakes that content marketers are making.

7 Vital SEO Trends to Know for Google Rankings in 2017

With how constantly SEO is changing, it can be hard to stay up to date. Sam Hurley has you covered with his list of SEO trends to look for in the year ahead.

We Analyzed 1.3 Million YouTube Videos. Here's What We Learned About YouTube SEO

Looking to rank on YouTube? Brian Dean analyzed over a million videos. Here's what he learned.

It's Time to Stop Doing On-Page SEO Like It's 2012

SEO evolves, people. Rand just wants you to change with the times.

Why UX is Pivotal to the Future of SEO

It may feel like the user often gets overlooked in SEO efforts. David Freeman looks at why that is going to have to change.

Content Marketing

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Does your content have purpose? Tony Zambito takes a closer look at what he calls the content illusion.

Curate Content Like You'd Curate Fine Art

Do your social feeds tell a story or do they look like a messy bedroom? This post from Dennis Shiao looks at how you can bring purpose to your content curation.

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

In this post, Joe Pulizzi looks at the one thing you need to succeed in content marketing. How to make your customers care.

Content: Fortune Favors the Bold

With all of the content being created these days, it's harder than ever to stand out. But that's exactly what you need to do.

How to Turn Wikipedia Into a Bottomless Pit of Story Ideas

Have you hit an inspiration wall. When it seems like you've written about everything, it may be time to turn to Wikipedia.

Social Media

Instagram Stories: How to Create Engaging Stories

This post from Social Media Examiner takes a closer look at how to use Instagram's newest feature and Snapchat competition, Instagram Stories.

Instagram Algorithm: What You Need to Know to Boost Organic Reach

Now that Facebooks owns Instagram, we should have known a drop in organic reach was coming. Hootsuite takes a look behind the curtain at the Instagram algorithm and how it works.

5 Interesting Snapchat Trends Brands Need to Know

The kids like Snapchat, so the brands like Snapchat. This post looks at the current trends to help brands keep up.

5 Ways to Analyze Your Social Media Marketing Performance

Just doing social media isn't enough for your business. You need to know how you're doing at social media. This post offers advice on how to analyze your social performance.

10 Things We Learned About Snapchat From Its IPO Filing

Snapchat is getting ready to go public. In this post, Buzzfeed offers up their takeaways from their momentous IPO filing.


How to Boost Conversions With the Right Customer Insights

Are you using customer insights to boost your conversion rates? This post looks at how you can find the 'right' data.

Why a Killer UX Doesn't Always Translate into Conversions

In this post, Crazy Egg explains why you can't just copy a popular site's UX and wait for the conversions to roll in.

The Three Levels of Analytics Conversions You Need

A nice look at how Portent structures their conversion tracking for clients.

How to Increase Conversion Rates On Your Site in 5 Easy Steps

Some nice actionable tips from Ann Smarty to help get your conversion rate moving in the right direction.


Broken Link Building Made Easy

Broken link building can be a time-consuming affair. Here's a look at how to make broken link prospecting a more efficient process.

How to Create Content That Keeps Earning Links

This nice Moz post from Kerry Jones looks at how to create content that will continue earning links, even after you stop promoting it.

Link Earning - A Tale of 21 Unique Strategies to Creatively Build Links

This is a nice list of real examples of real links earns.

Link Free or Die

Link building has become a dirty word. But it shouldn't be. Julie Joyce hits back against some common link-building fears in this post.

5 Underused Link Building Tactics For Small Businesses

Are you building links through images? Are you getting your business on the news? This post looks at those and other underused link building tactics.


Effects of List Segmentation on Email Marketing Stats

Segmenting your email-marketing lists can help lead to better open and click rates. MailChimp combed through their data to prove it.

The Complete Guide to Email Marketing

Looking to kick your email marketing into gear? This thorough guide from Lilach Bullock will have you well on your way.

Why Email Marketing Is Making a Comeback in 2017

If you forgot about email, it's time to remember. This is a nice look at why email, which never really went away, is poised to have one of its biggest years ever.

Email Marketing Hacks: Read This Checklist Before Hitting Send

As you prepare to send any email, remember that there's no unsend button. With that being said, this nice checklist will help ensure that email you're getting ready to send is actually ready to send.

This month, we leave you with AJ Ghergich, the owner of the @SEO Twitter handle, offering up his favorite free keyword research tools.

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