So this month, you'll notice some changes in the roundup. Traditionally, we have kept it simple and categorized posts in SEO, Content Marketing, and Social Media sections. After a few years of doing this, we've found that those categories are a bit limiting to the knowledge we're trying to share with our readers. With that being said, this month we'll be introducing new Conversions, Backlinks, E-Mail, and Online Advertising sections to create a more complete roundup. Feel free to click on any section to head directly to it.
Ask ten people what SEO is, and you're likely to get ten different answers. Given the industry's unsavoury past, this is hardly surprising. Keyword stuffing, gateway pages, and comment spam earned the first search engine optimisers a deservedly poor reputation within the web community.
Here are the trends we uncovered after analyzing over 4 billion on-page SEO (search engine optimization) issues among 200 million page crawls.
At Google, user security has always been a top priority. Over the years, we've worked hard to promote a more secure web and to provide a better browsing experience for users. Gmail, Google search, and YouTube have had secure connections for some time, and we also started giving a slight ranking boost to HTTPS URLs in search results last year.
If you do great work with your search engine optimization (SEO), it could mean a significant amount of revenue for your business. At the same time, however, it is also an ongoing initiative.
Who are you? A beginning internet marketing manager? Or perhaps an expert in online marketing? Or maybe you're working on your blogging skills, and are on your way to becoming the next big hit.
If I told you that your website could load faster, your server could use fewer resources, your developers wouldn't have to waste time on hacks to increase site speed and you'd get a boost to your rankings all from one simple change, you'd probably call me a liar. If it sounds too good to be true, then it must be, right?
"How do I know if my content campaign is going to work?" This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challenges in marketing.
A few years ago, the Internet was awash in groundbreaking data visualizations. There was Aaron Koblin's deeply influential map of flight patterns around the U.S. Periscopic's exhaustive, haunting portrait of gun violence in the United States. Jer Thorp and John Underkoffler's Minority Report-like interface for exploring the galaxy.
Hey guys! What's up? It's Julie. And today I want to talk about YouTube voice. So the other day, I was watching this YouTube video from the PBS Idea Channel about whether Ron Weasley from Harry Potter is really a time-traveling Dumbledore (as you do), and I realized--the guy talking sounds exactly like the Vlogbrothers.
You stare at the screen. The screen stares back at you. Now when you've finally found a topic that your readers will love... why is it so difficult to write the post? You crank out a few lines. Then the doubt starts to sneak in.
Not happy with the organic traffic you're generating? The thing is, you have to do a lot more than publishing great content.
"Mark is fixing stuff." I'm killing time in the Frank Gehry-designed Building 20, whose signature feature is its soaring 434,000 square feet of open space, the latest addition to Facebook's campus in Menlo Park, California. A PR handler is explaining why CEO Mark Zuckerberg is running slightly behind schedule for our chat. I express surprise. Mark still fixes stuff?
The ugly duckling of the social media world, Google+, has just undergone a significant redesign. Far more than a simple facelift, the social network has been entirely refocused on interests, and in the process dropped several of its most used features.
Are you active on LinkedIn? Wondering about the recent changes to groups? LinkedIn groups have been redesigned to make interactions more seamless and valuable for members.
It was 2007 and my business was in trouble. For the previous 20 years, Unique Photo had been one of the largest distributors of photographic supplies, including film (35mm, 120/220, Polaroid, Kodak, Fujifilm, etc.), cameras, photo paper, chemistry, and accessories. At one time, we even represented 5 percent of all rolls of film sold in the U.S.
Conversion optimizers are in the business of attention management, just like magicians. It's your job, as an optimizer, to direct attention and focus your visitors on the next step. Yet, so few of us do this effectively. Landing pages are full of distractions, calls to action are cluttered, etc.
What do you think about these true stories? After 6 months of hard work one of my clients took a deep breath and click! They published a new and improved version of their homepage. Big accomplishment?
Is there anything more frustrating than an abandoned basket for an online retailer? It takes a lot of work to even get a customer / potential customer to this point, so to see the shopping cart abandoned at the final hurdle is heart-breaking, not to mention bad business.
There is a common mistake that many people make when they first get started with conversion rate optimisation (CRO). I'll admit, I've made this mistake in the past too. This mistake involves diving straight into testing without gathering the appropriate data first that informs that testing.
How'd you like to see my secret stash of untapped authority backlinks that I personally use to rank for competitive keywords? Well consider yourself very luckY...because today I'm going to pull back the curtain and share some of my absolute BEST sources with you.
Your website's user experience is top notch, your site architecture is solid, and you've created amazing content -- now it's time start building links.
Just how good are backlink tools such as Open Site Explorer, Majestic SEO and ahrefs at identifying links to the pages of your site? That's the question we set out to answer in this study, and for many of you, the answer may come as a shock!
"Just write more content!" I can't tell you how many times I've read advice like this on various marketing blogs. It's as if saturating the internet with even more blog posts, eBooks, and guides will somehow help you to get the links you need.
Have you asked any blogger or business how important their opt-in email list is? The chances are that they'll say it is a critical asset. Expert opinions and a Radicati study also underscore the importance of being able to grow your email list.
In this post I'll be breaking down how we segmented our email list at Examine.com to 6500 emails and used it to generate over $100,000 for a sale. At the bottom I'll give you a little checklist you can use for your own sale.
A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.
Email is the preferred method of communicating with businesses for 72% of adults in the United States, according to a recent study conducted by MarketingSherpa.
Millions of people are refusing to let intrusive, distracting, or irrelevant ads load on our devices. Consumers should seize the opportunity to demand a more mutually beneficial relationship with online advertisers.
Ads pop up and play automatically, daring readers to shut them down with feats of fine motor control. The ads commandeer the screen. They expand and contract. They cover the text and refuse to budge.
Fraudulent impressions, infringed content, and malvertising cost the U.S. digital marketing, advertising, and media industry $8.2 billion annually. That money can be recouped if companies fix badly designed business processes and repair obvious flaws in the digital advertising supply chain, a new study by the IAB and EY shows.
This month we'll leave you with Google and The Simpsons teaming up to offer small businesses YouTube advice.