It's time for April 2017's monthly roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.
In this Moz post, Serge Stefoglo takes a closer look at faceted navigation and its impact on SEO.
"SEO isn't magic, it's knowing what to do," writes Benjamin Bannister. In this post, he offers a nice summary of some basic SEO concepts for those of you who need a primer.
A nice semantic SEO guide from Sam Hurley of Digital Current.
As the controversy over 'fake news' continues to rise, Google is doing something about. Bloomberg takes a closer look at the algorithmic changes they're making.
Have you ever done a Google search for a celebrity's net worth? Adrianne Jeffries explains how those searches are putting a negative spotlight on Google's Featured Snippets program.
The Coredna blog takes a closer look at the content marketing trends you should be paying attention to this year.
Is the honeymoon between publishers and platforms over? Digiday takes a look at The Guardian's reasons for pulling out of Instant Articles and Apple News.
With many business owners unclear what content marketing success even looks like, Sam Davies offers up a handful of underutilized strategies that get results.
You've invested in content marketing. Are you tracking the correct KPIs and metrics to know if it's working? Rob Garner looks at 15 things you should consider.
Is using the wrong funnels giving you inaccurate expectations of what to expect from your content marketing efforts? Daniel Hochuli looks at the two funnels you need.
As Twitter continue to try and find their footing, Mastodon is attempting to build a more friendly and accepting environment. Megan Farokhmanesh details this new open source social network.
Do you have a plan for your daily social media efforts? Warren Knight explains why you need a social media marketing content plan and how to make one.
With organic reach continuing to plummet, many businesses are turning to Facebook Ads. Aggregate looks at how to make these ads have an impact.
The Chicago Tribune has a Facebook problem. Deputy Editor for Digital News Kurt Gessler explains what's going on.
In this article, Molly McHugh looks at the dominance of the major social networks and wonders why some scrappy young upstart hasn't risen to challenge them.
The impact of color on customer experience is well documented. So, how do you choose the right color? Adobe Creative Cloud gets into it in this post.
,In this post for KissMetrics, Danny Wong offers up his quick guide for capitalizing on page-specific conversion rates.
Edin Sabanovich looks at what you can do to impact the perceived value of your product to raise conversion rates..
You've heard of the merits of conversion rate optimization, but don't know where to start? Ben Cotton put together this nice beginner's guide to CRO for Hubspot.
From running ads to creating a form, KlientBoost looks at the ways to keep your conversion funnel full.
Links are dead! Links are alive! Well, which is it? In this post, Tom Capper explains why it's probably a bit of both.
Authority links are backlinks from a strong, authoritative website. So, how do you get these strong, authoritative links? Venchito Tampon takes a closer look.
Your content marketing campaigns can create all different kinds of links. Frac.tl explains how you can classify and assign value to those links.
Are backlinks a natural byproduct of your PR? This post from SpinSucks explains how to use PR to build links.
Have you ever thought about applying the SOSTAC Model to your link building? Do you even know what the SOSTAC Model is? Lee Wilson explains in this Search Engine Journal post.
Do recipients actually want to receive your marketing emails? Here's how to make sure your emails aren't considered junk.
With the huge abundance of behavioral data on social platforms, Jingcong Zhao explains why it would be foolish to not use this data in your email marketing efforts.
Econsultancy and Adestra recently released their 2017 Email Marketing Industry Census. Here's a look at the key findings.
Are you ready to do some email marketing spring cleaning? This infographic from Campaigner will help you renew and refresh your email campaigns.
This month, we'll leave you with two cats ringing a bell for treats, because why not?