Mobile. The word of the month is mobile. And why not? Everything is going mobile these days. People of all ages shop on their phones and tablets, they read the news on their phones and tablets, and they play games on their phones and tablets. Who doesn't have a Words with Friends playing grandparent? And let's just say, Google has taken notice. So, in the articles below, you will see a focus on "mobilegeddon" and the societal switch from computer to smart device. Don't worry though, we'll still throw some old school SEO and social media knowledge at you in this month's roundup. Check out what you missed from April below when you have a moment, and if you're looking for the same great content the rest of the month, join us on Twitter, Google +, or Facebook. Enjoy!
Even clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now there was nothing but the hot hiss of the wind. Google's Mobilegeddon blew out from Mountain View like Death's last exhale, and for the first time since she regained consciousness, Kayce wondered if she was the last SEO left alive.
Mobile's rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last year when app usage surpassed desktop usage and began accounting for half of all U.S. digital media consumption.
I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business -- 2008 -- probably represented the apex of the traditional notion of SEO - elaborate schemes for backlinks, keyword stuffing, and jamming links into every cranny of the web, including blog comments.
Are you worried about getting an algorithmic or manual penalty? In most cases, you shouldn't, but if you are dabbling in SEO, you need to make sure you aren't breaking any rules.
As a result of the recent Penguin updates, link building has changed ... again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile.
By now you may have read about Knowledge-Based Trust, a Google research paper that describes a method of scoring web documents according to the accuracy of facts. Knowledge-Based Trust has been referred to as the Truth Algorithm, a way to assign a Trust Score to weed out sites that contain wrong information.
Some people are calling it Mobilegeddon. That's a bit of a stretch. But for the Google search engine--something that's such big part of our daily lives--it's likely the biggest change of the past three years. And it's reminder of the wonderfully magnanimous yet deeply selfish way that Google uses its market power to accelerate changes across the rest of the internet.
As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their content marketing agencies about native advertising.
Recently, we received an email that said, in essence, "great job. It's rare to see a company creating such great content on its own." What struck me was not that we were creating great content.
By this point, I think most marketers understand the value and importance of the content marketing channel. It's well known that prospects for both consumer and B2B marketers are now doing most research on their own -- I've seen research reporting B2B prospects are now getting 80% down the pipeline before ever raising their hand and letting you know they might be a customer.
"Things looked bleak for the Angels when they trailed by two runs in the ninth inning, but Los Angeles recovered thanks to a key single from Vladimir Guerrero to pull out a 7-6 victory over the Boston Red Sox at Fenway Park on Sunday." Nice bit of reporting, right? You'd be forgiven for thinking it was the lede of a beat writer's game recap in the Los Angeles Times.
Content is what drives everything in online marketing today. Successful marketing (and advertising) requires quality content. What is quality content? It's information your customers need in order to develop expectations and inform their buying decisions.
Social Media Marketing
For a while now, BuzzFeed has been the envy of the publishing world for its ability to crunch data and figure out how to create content that's perfectly constructed to spread through the social web. Even The New York Times couldn't help but gush over BuzzFeed's analytic prowess in last year's leaked innovation report.
I've witnessed a seismic shift in the way new products are launched over the past decade. As the founder of a firm that helps launch products, services, businesses, and communities, I've watched the days of an embargoed launch date and a single exclusive media story disappear.
Every morning Kim Casipong strolls past barbed wire, six dogs, and a watchman in order to get to her job in a pink apartment building decorated with ornate stonework in Lapu-Lapu City. The building towers above the slums surrounding it--houses made of scrap wood with muddy goat pens in place of yards.
Social media can be an extremely valuable tool for entrepreneurs who want to promote their business. But, when it comes to selecting and using a social media network, less is more.
Are your customers on social media? Do you interact with them? The key to effectively using social media for customer service is to listen, take action and make the most of what your community tells you.
This month we'll leave you with a funny video of some French pranksters playing real life Tetris in public.
Image: Flickr/Street matt