Roundup: September 2019's Best Digital Tactics

Stephanie Shaykin    By under Digital Marketing.

It's time for September 2019's roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.

If you enjoy what you see, follow us on Twitter, LinkedIn, and Facebook for the rest of the year. Enjoy!


Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs

September is full of a lot of opinions on various inputs in Google's ranking systems. What is your opinion? Sparktoro did their homework. 

Elevating original reporting in Search

Duplicate content was bad for SEO then and it's bad for SEO now. In case you forgot: Here's a reminder. 

10 Link Building Lies You Must Ignore

It's time to clear up some confusion regarding link building. Which myths have you been believing? 

Is FAQ Structured Data Dominating Google Search?

This Twitter discussion has sparked the question: Is FAQ structured data dominating Google search?

Google Officially Adds Timestamps to Videos in Search Results

Google now has timestamps added to YouTube video search results. Along with that, it's said that they'll now show you what's in it. 

How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Google announced significant changes in the "nofollow" link attribute. Read the big points.

A 5-Step Guide to Diagnosing Technical SEO Problems

You need a process in order to diagnose SEO problems, right? You might find this extremely useful. 

7 Tips to Optimize Crawl Budget for SEO

Though crawl budget gets overlooked, you want to know how to improve your crawl budget and the changes from over the years.

Lead Volume vs. Lead Quality for SEO

What makes a good lead? What qualities make a potential customer more likely to convert? Let's dig into it.  

How to Avoid SEO Misinformation

There's a lot of great SEO information out there, but not all are going to work. In fact, it might be quite terrible information.


Content Marketing 

Creative + Logic = Most Helpful Content Experiences

Creatives should not fear content models leading to dull content. You might get something extremely useful out of modeling content. 

How to Use Keywords in Your Blogging Strategy

Beginners looking to create a content/blogging strategy should use this helpful guide. Consider it Keywords 101.  

Google NLP API Tool: Optimize Your Content to the Next Level

Content marketers should be optimizing their content. Learn how to use Google's NLP API tool in order to optimize.

4 Reasons Why Your Content Isn't Ranking

We've all been there. You create content for your website and it just sits there, not ranking. These reasons may help you get a ranking.  

How to Create a Better Distribution Plan to Get Your Content Seen

FYI: Your brand's content success is often depicted by the distribution and promotion choices that you make. 

Got a Plan? Content Marketing Success Demands It

You want your content marketing plan to include guidelines, processes, and resources. Learn how you can plan successfully. 

SEO Content Writing vs. SEO Copywriting: Is There a Difference?

"Is it SEO content writing? Is it copywriting? Is it both? If there is a difference, does it matter?" Find out. 


Social Media

How to Create an Instagram Stories Content Plan: A Guide for Marketers  

Insta stories are the bomb dot com. Learn how you can plan, create, optimize, and schedule Instagram Stories content for your business.


How to Humanize Your Brand to Win on Social Media

If you are posting to social and it's getting no traction, there's only one answer: Humanize your brand.

4 LinkedIn Advertising Mistakes and How to Avoid Them
Did you know? More marketers are looking at LinkedIn to reach customers and consumers. Learn how to avoid these rookie mistakes. 

Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now  

We never thought we'd see the day - but social media is on a strange decline. How do you earn the attention of consumers? Learn how. 

How Social Media Marketers Found Success With Facebook Groups
"Facebook says 400 million people are using a space where comments and discussions aren't subject to scrutiny like they would be in the general public news feed." Read why this may be a choice for you. 

How to Drive More Facebook Organic Traffic to Your Site
"80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through." It's time to cut the clickbait, engagement bait, and identify where your success lies in. 

5 Ways to Measure Your Instagram Marketing Results
Do you know how to combine data Instagram Insights and other tools for tracking your results? Well, now you can. 




8 Conversion Boosters for Holiday Email Marketing

It's not time to plan your holiday marketing. Ecommerce merchants find email marketing crucial for traffic and sales. 

7 Principles of Highly Successful Email Marketing

If you're not using email marketing now, you should. It's an indispensable investment. Here are a few things you should do for a successful email marketing campaign. 

Testing your email marketing to improve your deliverability

Are you setting your emails up for success by running tests? Here's how testing should improve your efforts. 

Report: Email engagement benefits from less send frequency, subject line keywords

GetResponse has released its latest global email marketing benchmarks report. Get the results so you can improve your emails. 

Six Best Practices To Propel Your Next Email Marketing Strategy 

Facing some challenges with your email marketing campaigns? Learn best practices that will help you amplify your campaign results.

Six Best Practices To Propel Your Next Email Marketing Strategy  

"Some readers will simply unsubscribe from your emails if they don't render as they should on mobile." Did you know that?

10 Rules Small Businesses Must Follow as a Result of Email Spam Laws 

You want to stay compliant with email marketing. We found this helpful article that will walk you through the different compliances set in place for successful email marketing.