Roundup: May 2020's Best Digital Tactics

Amy Brueckman    By under Digital Marketing.

It's time for May 2020's roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.

If you enjoy what you see, follow us on Twitter, LinkedIn, and Facebook for the rest of the year. Enjoy!


Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

In any crisis, and especially a global one, the first question you need to ask is: is it just me, or is it the whole world? Did your traffic really drop?

Google's May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It's All Probably Crap

How does it compare to previous Core Updates? Moz goes over some raw data and notes that it's important to really understand  historical trends in the context of any "winners" and "losers."

How To Implement a Keyword Strategy

Check out this helpful framework for how to approach actually implementing a keyword strategy.

4 Case Studies That Emphasize The Complexity Of Broad Core Algorithm Updates

Take a look at these four case studies that provide some valuable lessons about core updates, about the need for continual monitoring and improvement, and what happens when you don't nip SEO problems in the bud. 

A Must-Have Keyword Research Process for Winning SEO

Smart keyword research forms the basis of all successful SEO. Here are the basics of a winning keyword research process that you can learn and master in a short amount of time.

It's Not All About PageRank

PageRank is still very, very important for ranking but difficult to understand intuitively.

A Practical Introduction to Machine Learning for SEO Professionals

This guide to machine learning will teach you how to build a model to predict whether adding keywords in title tags can increase organic search clicks.

White Hat vs. Black Hat vs. Gray Hat SEO: What's the Difference?

Black hat, white hat and gray hat SEO. How do they differ and what do they mean for your SEO approach? Find the answer here.

5 Ecommerce SEO Tips to Improve Organic Performance

Looking to boost your ecommerce website's organic traffic and drive more revenue? Here are five things to audit, review, and implement right now.

50 Types of Links You Want & How to Build Them

Here are 50 different types of links you should be earning for your business or clients, as well as strategies for acquiring them.


Content Marketing 

Want Your Content to Succeed? Make it Resonate with the Right Audience 

The most successful content -- the stuff that earns amplification, builds your brand in content, gets you subscribers and followers, and eventually leads to future conversions -- that stuff sits at the intersection of appealing to both potential amplifiers and potential customers.

How to Stay Creative With an SEO-Driven Content Strategy

How can you keep your content creative but still ranking well? Dive into these six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.

Google Suggests Links in Primary Content Hold More Value

In general, what makes sense for users will also make sense for Google's algorithm.

The 17 Best Content Marketing Books You Can Read Right Now

Pick up one of these books on content marketing that'll make you a better marketer, strategists, and business owner.

Three Simple Ways to Improve Content

"Google is ranking content according to how it relates to what the user wants. Rather than Content is King, the more appropriate aphorism is The User's Goal is Royalty."

How to Create a Content Marketing Strategy That Grows Your Business

Content strategy can be straight-up confusing. Here's what you need to know to set up an actionable, effective strategy.

How Ecommerce Businesses Can Prepare SEO & Content for Post-COVID-19

Now is the perfect time to improve your ecommerce store's SEO and content for an impending flood of virtual customers. Here's how to get started.


Social Media

Twitter Will Allow Employees To Work At Home Forever

Twitter CEO Jack Dorsey emailed employees on Tuesday telling them that they'd be allowed to work from home permanently, even after the coronavirus pandemic lockdown passes.

Here Is Why LinkedIn Search Results Returned So Quickly In Google

LinkedIn's pages dropped out of the Google search results for about 10 hours. How did Google reprocess everything so quickly and how did LinkedIn return in Google search so quickly?

Nearly Half Of Accounts Tweeting About Coronavirus Are Likely Bots

Researchers culled through more than 200 million tweets discussing the virus since January and found that about 45% were sent by accounts that behave more like computerized robots than humans. 

Facebook to buy Giphy for $400 million

Adding Facebook's ad sales and marketing firepower could be what transforms Giphy from a popular service into a highly profitable one.

Our weird behavior during the pandemic is messing with AI models

Machine-learning models trained on normal human behavior are now finding that normal has changed, and some are no longer working as they should. 

Introducing Facebook Shops: Helping Small Businesses Sell Online

Facebook launches Facebook Shops, with a goal of helping "small businesses adapt and making it easier for people to discover and shop for things they love."

8 Instagram Stories Hacks to Give You a Creative Edge

Looking for hidden features to try out? Use these eight Instagram Stories power tips including how to save your Stories effects for quick access, add multiple photos, add a custom GIF, and more.



Email Marketing Is Your Golden Goose - Don't Kill It

It seems like everyone is ramping up their email marketing in response to the pandemic crisis. But, when everyone does it, it can become annoying.

5 Ways to Capture Email Addresses From Landing Page Traffic

Here are five methods for capturing the email addresses of landing page visitors who don't purchase. Every landing page you operate should use at least one.

How to Craft the Perfect Email for Every Stage of the Buyer's Journey

While there's no such thing as a perfect email strategy, it's important to consider the thought process of users at each stage of the buyer's journey along the way.

Recharge Your Email Marketing Strategy For The 21st Century

A holistic approach includes another arm of email outreach focused on delivering value rather than generating sales or delivering customer service.

COVID-19 Email Marketing Resources

Being dubious about how you should mold your email marketing campaigns during these uncertain times is quite natural. Here are the best of email marketing resources in the email industry on one single go-to page.

The 13 Best Email Template Builders for Any Budget

The fact that there are dozens of tools available can pose a challenge -- how are you supposed to know which template builder will best suit your needs?

5 Types Of Email You Should Send To Your Subscribers (And Why)

There are many types of emails that you can send to your list. Each with different functions. This article explores some of the most popular types, explaining how they can help you and how to construct them.