It's time for June 2020's roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.
Canva dominates in the SERPs. Deep dive into the marketing tactics that have helped them acquire 4+ million backlinks and over 270 million visitors a year.
Take a look at this guide of all of the Google Search Operators and how to use them.
Understanding what your target audience is searching and why is more important than ever -- but how do you effectively analyze and fulfill true search intent?
Search Engines play an integral role in the lives of many of us. Take a look at the history behind one type of search engine - the web search engine.
Cyrus Shepard explores whether Google E-A-T can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.
What is the best way to integrate and optimize content in category pages? These tips can help!
If you think PageRank is ancient SEO history, you're wrong. It's alive and well, and still a crucial aspect of ranking in Google.
Prabhakar Raghavan, former head of Google Ads, is changing roles to head Google Search while simultaneously overseeing Ads. The move diminishes the traditional separation of product teams and has SEOs concerned about how it might affect organic search results.
Looking back at last year, here's a snapshot of how Google fought spam on Search in 2019, and how they supported the webmaster community.
Check out this loophole to track Featured Snippet clicks via Chrome.
Leverage Google My Business to give your content (and SEO) a boost. Here are tips, tools and information on verifying and promoting your business with GMB.
Want to start creating content that ranks? Here are 25 SEO writing tools that will help you write better content for your audience and search engines.
How-to content remains a staple in the content world. How-tos not only lend themselves to the thrill of learning new information online (and the seemingly endless number of things that are available to learn); they also serve as a tool of empowerment.
Want your content marketing efforts to succeed? Here are the six basic elements you need to consider when launching your campaigns.
Want to learn how to write content that brings you consistent organic traffic for months or even years? It all boils down to two words: evergreen content.
Ever heard of the phrase "content is king"? In this column, someone wants to know which is more important: backlinks or quality content? Easy answer!
Get some more perspective on what the term "snackable content" entails and learn about four of the most basic yet effective formats for creating it.
Do you partner with Instagram influencers? Here's how you can easily turn influencer content into ads?
Avoiding direct response advertising can help you get greater results. Follow this four-step strategy to better engage with your social media audience.
Platforms have been slow to act. Sadly, misinformation and disinformation drives usage and is good for business.
The good news is that you don't have to be a celebrity or a household name. You can still build a great following and get more attention to your posts.
Developing a social media marketing company while in high school is such a big leap, but doable. Being able to sustain its operation and take it to the next level while finishing a scholarship degree in college is quite another feat.
Are you marketing products or services on Instagram? In this article, you'll discover three tips to improve the chances that people on Instagram will convert into customers on your website.
Wondering how to use Instagram for sales? Here's how you can generate sales without any advertising and learn what kinds of content work best at each stage of the customer journey.
Facebook is testing a new set of tools that will allow business pages to send marketing emails through the Facebook platform.
It is only logical that so many marketers use email marketing data to improve their sales. Here is how email marketing analytics can help you grow your style.
The challenge is standing out among the many emails your subscribers are inundated with daily. As a brand owner or marketer, the challenge of creating engaging emails that consistently perform well may seem impossible.
Most cold emails tend to fail. The recipient doesn't need to hear your entire life story to know what you want and how they can help. Whether you're expressing interest in a job opportunity or simply seeking mentorship, an effective cold email consists of three key paragraphs.
Most business owners rarely look at email as a public relations tool. For many, it's a marketing channel on which they focus to increase sales. But as the lines between digital marketing and PR are blurring, you could be missing out by not adding a PR component to your email strategy.
It's tough to break through the noise in this day and age of email marketing. It's important to truly provide value to subscribers and present that information in a clear and concise way. Check out these tips!
Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won't render. If this happens, you could damage your credibility and lose subscribers. That's why it's important to make sure that you test your emails before you send them.