Roundup: June 2020's Best Digital Tactics

Amy Brueckman    By under Digital Marketing.

It's time for June 2020's roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.

If you enjoy what you see, follow us on Twitter, LinkedIn, and Facebook for the rest of the year. Enjoy!

 

SEO 

 

The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation

Canva dominates in the SERPs. Deep dive into the marketing tactics that have helped them acquire 4+ million backlinks and over 270 million visitors a year.

Using Advanced Google Search Operators for SEO

Take a look at this guide of all of the Google Search Operators and how to use them.

Understanding & Fulfilling Search Intent

Understanding what your target audience is searching and why is more important than ever -- but how do you effectively analyze and fulfill true search intent? 

The History of Search Engines

Search Engines play an integral role in the lives of many of us.  Take a look at the history behind one type of search engine - the web search engine.

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Cyrus Shepard explores whether Google E-A-T can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.

Optimizing Content in Category Pages while Keeping its Commercial Nature

What is the best way to integrate and optimize content in category pages? These tips can help!

Introduction to PageRank for SEO

If you think PageRank is ancient SEO history, you're wrong. It's alive and well, and still a crucial aspect of ranking in Google.

Head of Google Ads to run Search. Move concerns SEO veterans about the future of search

Prabhakar Raghavan, former head of Google Ads, is changing roles to head Google Search while simultaneously overseeing Ads. The move diminishes the traditional separation of product teams and has SEOs concerned about how it might affect organic search results.

How we fought Search spam on Google - Webspam Report 2019

Looking back at last year, here's a snapshot of how Google fought spam on Search in 2019, and how they supported the webmaster community.

How to Track Featured Snippets Clicks via Chrome Using Google Tag Manager

Check out this loophole to track Featured Snippet clicks via Chrome.

 

Content Marketing 

 

How to Use Google My Business to Boost Your Content & SEO

Leverage Google My Business to give your content (and SEO) a boost. Here are tips, tools and information on verifying and promoting your business with GMB.

Top 25 SEO Writing Tools to Earn More Traffic From Google

Want to start creating content that ranks? Here are 25 SEO writing tools that will help you write better content for your audience and search engines.

How-To Content Isn't Going Anywhere (and What That Means for Your Strategy)

How-to content remains a staple in the content world. How-tos not only lend themselves to the thrill of learning new information online (and the seemingly endless number of things that are available to learn); they also serve as a tool of empowerment. 

The 5 Ws (& 1 H) of Content Marketing

Want your content marketing efforts to succeed? Here are the six basic elements you need to consider when launching your campaigns.

What Is Evergreen Content & Why Should You Care?

Want to learn how to write content that brings you consistent organic traffic for months or even years? It all boils down to two words: evergreen content.

What Is Better for Product Pages & SEO: Content or Backlinks?

Ever heard of the phrase "content is king"? In this column, someone wants to know which is more important: backlinks or quality content? Easy answer!

The 4 Snackable Content Formats Every Marketer Should Understand

Get some more perspective on what the term "snackable content" entails and learn about four of the most basic yet effective formats for creating it.

Social Media

 

How to Use Instagram Branded Content Ads With Influencers

Do you partner with Instagram influencers? Here's how you can easily turn influencer content into ads?

How to Get Results on Social Media Without a Million-Dollar Budget

Avoiding direct response advertising can help you get greater results. Follow this four-step strategy to better engage with your social media audience.

How Fake Accounts Constantly Manipulate What You See on Social Media

Platforms have been slow to act. Sadly, misinformation and disinformation drives usage and is good for business.

8 Social Media Hacks for Small Businesses

The good news is that you don't have to be a celebrity or a household name. You can still build a great following and get more attention to your posts.

20-Year-Old Builds Own Successful Social Media Marketing Company While Finishing College Education

Developing a social media marketing company while in high school is such a big leap, but doable. Being able to sustain its operation and take it to the next level while finishing a scholarship degree in college is quite another feat.

How to Convert More Instagram Traffic

Are you marketing products or services on Instagram? In this article, you'll discover three tips to improve the chances that people on Instagram will convert into customers on your website.

How To Use Instagram as a Sales Funnel Without Ads

Wondering how to use Instagram for sales? Here's how you can generate sales without any advertising and learn what kinds of content work best at each stage of the customer journey.

 

E-Mail

 

Facebook Tests Email Marketing Tools for Business Pages

Facebook is testing a new set of tools that will allow business pages to send marketing emails through the Facebook platform.

How email marketing analytics can help you grow your sale

It is only logical that so many marketers use email marketing data to improve their sales. Here is how email marketing analytics can help you grow your style.

How to Make Your Marketing Emails More Effective

The challenge is standing out among the many emails your subscribers are inundated with daily. As a brand owner or marketer, the challenge of creating engaging emails that consistently perform well may seem impossible.

Here's an example of the perfect cold email for a job

Most cold emails tend to fail. The recipient doesn't need to hear your entire life story to know what you want and how they can help. Whether you're expressing interest in a job opportunity or simply seeking mentorship, an effective cold email consists of three key paragraphs.

How to Use Email to Boost PR and Sales

Most business owners rarely look at email as a public relations tool. For many, it's a marketing channel on which they focus to increase sales. But as the lines between digital marketing and PR are blurring, you could be missing out by not adding a PR component to your email strategy.

52 Tips to Improve Your Email Marketing

It's tough to break through the noise in this day and age of email marketing. It's important to truly provide value to subscribers and present that information in a clear and concise way. Check out these tips!

10 Email Preview Tools For Different Inboxes

Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won't render. If this happens, you could damage your credibility and lose subscribers. That's why it's important to make sure that you test your emails before you send them.