Roundup: December 2019's Best Digital Tactics

under Digital Marketing.

It's time for December 2019's roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.

If you enjoy what you see, follow us on Twitter, LinkedIn, and Facebook for the rest of the year. Enjoy!

SEO 

Why Technical SEO & On-Site SEO Are Rarely Enough

"Having poor technical SEO while the rest of your site is optimized is like driving a shiny new Lamborghini without an engine."

We Call Your Bluff: 5 Digital Marketing 'Tells' You Need to Stop Right Now

It's easy to fall to our usual diagnoses when it comes to SEO. This is how we break the cycle.

Google's John Mueller: Never Blindly Follow Big Sites' SEO

Mueller says the use of canonical tags depends on which pages you want to be indexed.

Simple Spam Fighting: The Easiest Local Rankings You'll Ever Earn

Learn how to fight spam and sweep out junk listings on this very thoughtful Moz blog post.

SEO Is Everyone's Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO

"The root problem is that everyone needs to do SEO, but the only people who have it on their performance review goals are members of the SEO team."

2019 Google core algorithm updates: Lessons and tips to future-proof your SEO

Learn the three things from 2019 Google algorithm updates that will help you future-proof your SEO.

2020 SEO trends that will influence your work

There are for sure going to be some SEO trends in 2020 that influence your work. Find out beforehand what they are.

SEO myths busted by an ex-Googler

There are plentiful SEO myths to be busted these days. Check out what this ex-Googler has to say.

10 Important 2020 SEO Trends You Need to Know

2020 is just around the Riverbend. Are you excited to know what is the utmost importance when it comes to SEO in 2020?

Google search results eye candy: How users navigate search features and what it means for SEO

With time comes different ways users behave while navigating search. Find out how "ping-pong" fits in.

 

 

Content Marketing 

101 Quick & Easy Tips to Skyrocket Your Blog Content

"Blogging is long-term thinking to build long-term success."

Google Offers 2 Tips for Improving Web Content

Are you using your headings correctly? That's just one of the things you will need to focus on to improve your web content.

How to Do Brand Storytelling in 3 Successful Ways

"Brand storytelling is using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers."

How to breathe fresh life into evergreen content (and get fresh traffic, too)

Consolidating and optimizing existing assets may help you in the long-run.

Back to the Future? 90 Content Marketing Predictions for 2020

Learn how the old must bring the new in 2020. Let these content marketing predictions bring you back to the future in 2020/

5 Ways Visual Search Will Change the Way You Market

Visual search is changing the wat we do content marketing. Learn how to apply these changes to your strategy.

What 8 of the Most Popular TED Talks Can Teach You About Content Marketing

You probably didn't think that TED Talks could teach you much about content marketing, but they can teach you more.

 

Social Media

12 Social Media Marketing Predictions From the Pros

 

12 marketing experts share their predictions for the coming new year to help you prepare your social media marketing plans.

 

How to Use Instagram Hashtags for Business: A Guide for Marketers

Discover a complete guide to using hashtags strategically across Instagram.

5 Ways to Dominate Social Media Marketing in 2020
Are you ready for active engagement in 2020? How about active scrutiny? Be prepared for the year to come.

How to Write Persuasive Instagram Ads, Captions, and Bios

You need to write on social media for your content to convert. Learn how to go about that.

5 Ways to Use Social Profiles to Get Quality Links

"It is possible to have real profiles that share your information, background, and accomplishments, while also using it for more than just a way for people to find you online."

5 Ways Social Media Videos Will Benefit Your B2B Business in 2020
You need to tell stories effectively if you want to rock B2B on social media in 2020. Here's how to go about that.

33 Reddit Stats and Facts to Know in 2020
Reddit has remained a mystery to marketers - up until now, that is.

 

 

E-Mail

The Practical Guide to Finding Anyone's Email Address

You have emails to find. Here's how to go about building your email list the right way.

The Best Time to Send an Email (Research-Backed)

"Check the timestamps on the emails you've gotten in the past day. What have you found?"

Email marketing: Essential content elements

Your style and structure are crucial to your email's successes. This is how you win at email marketing.

What is Double Opt-In in Email Marketing?

And what's the difference between double opt-in and single opt-in?

Email marketing: It's the audience, stupid

You need to make your email about the people. Learn how to do it effectively.

Three Email Marketing Tips to Increase Engagement and Improve Campaigns

"A mere 10 million people had an email account in 1997. By 2018, that number had risen to at least three billion--and it's still climbing." Here's how you improve your campaigns to reach those three billion.

How to segment your prospects with email marketing automation

It's time to get specific when it comes to your email marketing automation efforts. Here's how to go about that.