Roundup: October 2019's Best Digital Tactics

under Digital Marketing.

It's time for October 2019's roundup! Each month, we search out the best and most relevant inbound marketing content on the internet. Feel free to head directly to a specific section by clicking on the appropriate link below or scroll through to enjoy the entire roundup at your leisure.

If you enjoy what you see, follow us on Twitter, LinkedIn, and Facebook for the rest of the year. Enjoy!

SEO 

Reports Of Google Traffic Loss After Implementing FAQ Schema

With implementing FAQ schema, expect more impressions, yet fewer clicks.  It will most likely be worth it.  

Google to update GoogleBot's user agent

Are you prepared for the new GoogleBot user agent? It's projected to launch this December. It seems like Y2K for analytics software, so be sure to take it all in before it goes into effect. 

Featured Snippets: What to Know & How to Target

Did you know that 23% of all search result pages include a featured snippet? Learn featured snippet trends and data, and some tricks you can use.

Free Domain Analysis

While you're at it, don't forget to take a look at Moz's Free Domain Analysis.

Supreme Court allows blind people to sue retailers if their websites are not accessible

You can also look at Web Content Accessibility Guidelines here. So, are you ready for an ADA compliance audit? (Here's our own).

Google Chrome Will Block Mixed Content

More news coming this December: Google Chrome is going to start blocking mixed content. Find out what risk mixed content poses for your website and how to check your site.

Google's John Mueller Speaks on SEO for Dark Mode Websites

Mueller is personally a fan of the dark mode trend.

Google Checks Status Codes Before Anything Else When Crawling Content

It's confirmed: Google does check the status codes before rendering or indexing content.

Intro to SEO Competitive Analysis 101 

Get a thorough walk-through on how to perform a full competitive analysis

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

This article address3s things like meta tags that Google understands, and goes beyond that. 

 

Content Marketing 

How We Grew Blog Traffic by 650% in Two Years -- Organically

There are some not-so-fun for content businesses. Learn how this woman was able to take this corporate content to new levels.  

How to Make a More Confident, Compelling Case for Content Innovation

No. 1 Law of Content Marketing: Content marketers can never stop selling internally.

How to Write Content for Answers Using the Inverted Pyramid

Most content marketers probably don't take the inverted pyramid approach, but in reality, using it could help you bust out some really creative stuff. 

Thin Content: Why You Should Fix or Remove Low-Quality Web Pages

You should fix or remove them because thin pages now sit forgotten, representing a bygone era in SEO

How to Structure Your Content to Make It Accessible

20% of your audience on average may need assistance using the internet from either assistive technology or other people.

Are these 5 content marketing myths holding you back?

These 5 myths continue to haunt content marketing. 

5 Big Content Trends for 2020

See what is in store for the upcoming year in content marketing - you should always get an early start. 

 

Social Media

5 Rising Social Media Platforms to Watch 

 

Sure, you know about TikTok, but do you know about the other ones? 

 

How to Create Personalized Content for Your Social Media Marketing

Put together a plan and tools to help you create and deliver personalized content via social media platforms.

How to Get Started With TikTok: A Guide for Marketers
Learn how to create TikTok videos.   You'll also get examples to inspire you to use TikTok in your own marketing. 

How to Use LinkedIn to Build a Powerful Network  

Do you know how to make strategic LinkedIn connections to grow your influence and your business? This article will show you how. 

5 Ways to Humanize Your Instagram Business Account

Get five tips to ensure your Instagram account stands out.

Social media ad spend to surpass print for first time
2019 will be the first year that social media ad spend outperforms print ad spend. Learn how this is happening. 

3 Tips for Building Your Personal Brand on Social Media
Creating a strong personal brand on social media takes time. However, it can also yield significant benefits.

 

 

E-Mail

10 Email Marketing Tips to Boost Holiday Sales

You want to get started earlier than ever. it's never too soon to start strategizing for the holidays.

5 Email-Marketing Strategies to Conquer Consumer Inaction

"There's a significant opportunity for businesses to connect with audiences by tracking more passive or inactive behavior."

Email Marketing vs. Social Media: Can They Intersect?

Did you know? If it is done correctly, email and social can work together to drive leads and build brand loyalty with your target audience.

Email vs. social channels: Who will win over consumers' communication preferences?

Is email marketing as a top effort getting a comeback?

New Report Reveals the 3 Trends Shaping Email Marketing in 2020 

This is what should be at the top of mind for marketers, especially retailers, who will be utilizing email marketing next year.

10 Email Subject Line Formulas to Skyrocket Your Open Rate 

Have you tried any of these? If not, let us know which ones you are going to try on your email marketing campaigns. 

45% of Email Marketers Struggle for Inbox Attention 

The report says 45% of its respondents find the competition for attention in the inbox a challenge.