Summer has officially started and we're happy to bring you our first Inbound Marketing Ideas installment of the season. There was one really big story from June. Like 26 billion dollars big. Let that number sink in for a second. Because that's the amount that LinkedIn sold to Microsoft for. Amazing. While you ponder that, check out this month's best SEO tips, content marketing advice, social media stories, and all the other info you'll need to power you inbound marketing plan. Jump right into our roundup or feel free to click on any section to head directly to it.
First, I want to start by explaining why I am writing this post. Beyond traffic generation, it is because I think the post Clayburn wrote leads to some real issues for young professionals looking at SEO as a career, as well as companies just getting things going that have minimal resources but SEO needs.
Google's algorithms are evolving all the time. Back in the day you could "stuff" your page with a bunch of keywords you wanted to rank for and that alone would help to improve your rankings. This was of course very open to manipulation.
Google today launched a new website testing tool to help you determine its speed and mobile-friendliness. It's a product from the Think With Google team, which provides insights on how to best optimize your business online to attract, convert, and retain customers.
Search engine optimization often seems like magic to newcomers. The elements of a strong SEO strategy often aren't obvious to an untrained eye. However, once you understand how the basics work, you can dramatically increase your organic search traffic, increase your conversion rate, and generate more leads and revenue.
Do you know what snake oil is? It's a term used to describe any product with questionable or unverifiable quality or benefit. If you read this Wikipedia article on the topic, you'll see that real oil from snakes used to be prescribed as a cure for everything from small cuts on up to arthritis and skin diseases.
At a time when companies are spending large amounts of money optimizing and split-testing content, figuring out a method to rapidly increase the number of blog post titles that you can test each week is incredibly valuable for a publisher.
Last summer we published a popular post about three content strategy practices that will make you a better content marketer. Over the past several months, we have talked about these topics as well as several others in more depth.
In recent months, you've probably heard the same trends parroted over and over. More than 70 percent of marketers are creating more content this year than last year. Brands are spending nearly 30 percent more on video.
We've been pitched a blog post about hoverboards. While hoverboards are pretty cool and I'd like to own one, our business and our blog have absolutely nothing to do with hoverboards.
Since the end of February Facebook users have the possibility to express their feelings in other ways than just with a Like. This Facebook Reaction study analyzes 130,000 posts and reveals first findings on how Facebook users interact after the official launch.
Despite a whole lot of hype, social commerce isn't living up to its potential. Social media sites have massive audiences, but turning social engagement into sales has eluded almost every platform with a social backbone.
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when he was named Snapchat's first chief strategy officer, charged, many observers figured, with prepping the tech darling for its own eventual IPO.
Just four years into its existence, Snapchat, which began with the simple idea of being able to send expiring photo messages, has just passed one of the social media giants in a number of active daily users: Twitter.
Like they've done so many times in the past, Facebook recently made changes to the way its advertising settings work. And when they added these new privacy settings, they set the default to opt-in. That means, if you don't want Facebook to collect and use your info for ads outside of their platforms, you need to change your settings now.
For many Facebook Page owners, the organic reach of posts is one of the most frustrating and hard to understand metrics to deal with. While it's not the be-all or the end-all for marketers, that little number, always so visible when you're on your Facebook Page, has a way of captivating us all.
Here's the scenario: Mr. Dreamhubby (maybe I'm idealizing just a bit) wants to buy an expensive luxury car for his wife. While perusing the Wall Street Journal website, he encounters an ad: the car model she's been dreaming of is on sale.
If you think you don't receive the credit for all of your AdWords conversions, you are probably right. In any account, there can be hundreds of conversions that are incorrectly attributed to other sources, when in fact PPC played a significant role.
If you're in the ecommerce game, the goal is pretty simple: Get as many darn conversions down the hole as you possibly can. But there's a difference between inelegantly grasping for sales versus adroitly funneling massive numbers of customers through the checkout process.
Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used.
Do private blog networks still works? Does a higher word-count help your pages rank better? Did Glen really spend 60 hours on this article? I hope to answer all of these questions and many more in my new behind the scenes report on the current state of link building.
Backlinks are important -- there's no argument on that fact. The emphasis that has been placed on backlinks in the past decade, however, has caused SEOs to hyper-focus on something that was never meant to be a marketing strategy.
To paraphrase Guy Kawasaki there are two types of website managers: those that want more backlinks and those that are liars. Backlinks matter, a lot, but gaining backlinks is difficult. A good backlink requires someone to write a relevant article mentioning you and to link to your site.
Starting to build links for a new site is a lot like climbing a mountain. You're starting from ground zero with a lot of enthusiasm, but when you realize you have to climb for days to get anywhere, that enthusiasm often turns to the feeling of being overwhelmed.
It's obvious that marketing your products and services isn't an overnight attempt. It takes a tremendous amount of planning and thinking about the components needed to execute and communicate the value of your products effectively.
Your email inbox might seem crowded, but consider this: There are more than 1 billion business email accounts around the world, with an estimated 100-plus billion work-related emails sent every day.
In honor of Father's Day this month, we'll leave with the greatest moment of any father's life, Simpsons' style.