Sorry all you dot-experts out there. In July, Google addressed the confusion around the new gLTDs and ruled they hold no more rankings sway than any other domain extensions. You'll actually have to earn your expert status the old-fashioned way if you want the rankings that come along with it. Also big news from July is the seeming collapse of Google+. We definitely included a post looking at where the social went wrong. On a positive note, Moz put out there Online Marketing Industry Survey, which we're kicking off the roundup with below. There is a lot of great info in there for social, search, or content marketers. Without any more delay, here are the best SEO, content marketing, and social media articles from July. If you're looking for the same great content the rest of the month, join us on Twitter, Google +, or Facebook. Enjoy!
It's been another wild year in search marketing. Mobilegeddon crushed our Twitter streams, but not our dreams, and Matt Cutts stepped out of the spotlight to make way for an uncertain Google future. Pandas and Penguins continue to torment us, but most days, like anyone else, we were just trying to get the job done and earn a living.
Whether you are trying to increase referral traffic or organic traffic, links from other websites matter. But it's also hard to generate links from lots of good websites passively or "at scale."
Here at Ahrefs we decided to join the "expert roundup" craze and publish a monstrous piece of our own. And since we sincerely believe, that there's no better topic for SEOs to discuss other than Link Building, here are the questions we craved answered:
Remember back when your website visitors would only enter your site from your homepage, and stare at your popover box until quickly deciding to opt-in to your email list? Nah, me neither. Marketing just doesn't work like that.
When I saw a tweet with the post "Every Page is a Landing Page," I knew I'll have to put in my 2 cents. The post by Nicholas Scalice at EarnWorth is a good post about effective landing pages, but I strongly disagree with the main premise of his post.
Platforms like WordPress, Drupal and Magento combined with easy to install plugins make it easy to set up websites adhering basic SEO requirements nowadays. Does that mean Technical SEO is becoming less important?
With the coming of many new generic top level domains (gTLDs), we'd like to give some insight into how these are handled in Google's search. We've heard and seen questions and misconceptions about the way we treat new top level domains (TLDs), like .guru, .how, or any of the .BRAND gTLDs, for example.
Semantic search has been around for a while and many SEOs know it very well. They understand its importance and that Google is sending more and more signals that it will influence rankings now and even more so in the future.
I tried to explain public relations to my grandmother once. This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation.
In May, a Vanity Fair article about Bill Simmons's departure from ESPN said that Grantland had 6 million unique visitors in March but that "ESPN's internal numbers ... had the site reaching 10 million uniques in April."
I'm not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why? Because your content strategy will guide your entire marketing effort. It's the policy that everyone in your company will refer to when creating communications.
Have you ever Googled something and started to scroll through the result pages? Of course. Most probably you looked at the first three to five results, read the title, the small description about it, bolded words or phrases you had entered in your search bar and then ... there it is!
Our industry has finally woken up to the power of content marketing. According to eMarketer, 59% of marketers plan to increase their investment in content marketing. Not surprisingly, there's a cottage industry growing to help brands cheaply and easily create content.
Social Media Marketing
Google announced on Monday that you'll no longer need a Google+ account to login to YouTube or any of Google's other websites. Moving forward, you'll only need a Google account to use these apps and services -- not a Google+ account.
We write a lot about Twitter tips and Facebook tips and less so about other places like LinkedIn. Part of it is that we're still keen to figure out our best strategy here.
Consider this: 7 in 8 social messages to brands go unanswered within 72 hours. Imagine if your customer service team answered only 1 in 8 emails right away, waited more than 3 days to get back with an answer or just flat out failed to pick up the phone 88% of the time.
Social media for businesses has become a blight upon the world. Companies thirst for your attention with the most asinine, pointless, promoted posts, offering webinars and "white papers" that you'll never read or care about. Their budgets and actual reach are lower, and often the attention they get is actually detrimental.
This month we'll leave you with a clever vine that shows how the physical desktop has moved onto your computer desktop.