Since our last roundup, Northcutt.com had the most successful post in the history of our site. So that was cool. Our Google Ranking Factors list, which we have included below, includes a number of filters to help you work your way through the noise and separate SEO fact from fiction. Check it out when you get a chance, we'd love to hear your feedback. Without any more delay, here are the best SEO, content marketing, and social media articles from August. If you're looking for the same great content the rest of the month, join us on Twitter, Google +, or Facebook. Enjoy!
Backlinks are a major ranking factor for most search engines, including Google. If you want to do SEO for your website and get relevant organic traffic, building backlinks is something you should be doing. The more backlinks your website has from authoritative domains, the higher reputation you'll have in Google's eyes.
From time to time the industry fires up in a heated jibber jabber filling Twitter with drama, hate and all-you-can-eat ranting; usually the reason is that some site in need for pageviews "got in bed" with someone with a notion of HTML, a computer, a keyboard and a text stating something about SEO.
Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access.
On Wednesday, July 22nd, Barry Schwartz broke huge SEO news. Google finally started rolling out Panda 4.2, which we've been eagerly waiting for since 10/24/14. That was the last Panda update, which was over nine months ago at the time! That's extremely unusual for Panda, which typically rolled out monthly (and even more frequently at certain times).
This guide is all about SEO - I've tried to take everything that you and I - as online store owners - need to know about SEO and present it here in a simple, easy-to-understand format. I've also tried to make the guide as actionable as possible, so you can start applying what you learn right away.
Imagine an election--A close one. You're undecided. So you type the name of one of the candidates into your search engine of choice. (Actually, let's not be coy here. In most of the world, one search engine dominates; in Europe and North America, it's Google.)
Over the past few years, many top startups have elected to go mobile first and build app only experiences. While some have had success, mobile first companies such as Uber and Hotel Tonight have missed out on the large opportunity of SEO.
There's a lot of information floating around these days about what makes a site rank higher in Google's free1, organic listings. Through our research, we've found the majority of this advice to be either partially wrong or completely wrong.
Content marketing = SEO. You've heard that before though, right? Let me explain why. Here at Webris, we sell content marketing services. Naturally, when people search Google for "content marketing", we want them to find our website.
Early last month, a lion known as Cecil was killed by a hunter near Hwange National Park in Zimbabwe. The first international news articles on his death appeared in mid-July. By the end of the month, once it had emerged that the man who killed Cecil was an American dentist, the global news media had claimed its own trophy.
Internet comments are awful. Recently sites [like Popular Science, Bloomberg Business, Reuters, Mic, The Week, re/code, The Verge, and now The Daily Dot] have been giving up on hosting local comments altogether. Blaming trolls and spambots and the shift in engagement to platforms like Facebook, Twitter and Reddit, you can almost hear the sighs of relief in their articles discussing these decisions.
Have you ever Googled something and started to scroll through the result pages? Of course. Most probably you looked at the first three to five results, read the title, the small description about it, bolded words or phrases you had entered in your search bar and then ... there it is!
Content marketing is an integral part of any business plan. But what do you do when you're just starting out--or perhaps encountering some areas you're not feeling like a "guru" in? Don't worry. I'm here to help!
Social Media Marketing
The New York Times publishes more than 300 stories each day. Which ones should editors feature on its many social media channels? While the humans behind the Times' social media accounts have refined their voice and craft, the process of handpicking which stories to feature can still be laborious and involves quite a bit of trial and error.
Earlier this year BMW advertised on WeChat, a popular messaging app in China with around 550m monthly users. But its ads were shown only to those whose profiles suggested they were potential buyers of expensive cars. Others were shown ads for more affordable stuff, such as smartphones.
More than any other paid media platform out there, Facebook Ads have revolutionized the way marketers are able to distribute their content and other messages to a highly targeted audience.
A good idea is often the lucky result of a chain of random events and just the right amount of motivation to see it through. And maybe, just maybe, a couple of beers help as well. With the creation of the hot dog emoji movement, all these factors were at play.
This month we'll leave you with a fun "VHS" that looks at what Reddit was like in the 1980s.