You've put a lot of work into acquiring traffic. Don't let it go to waste with bad landing pages.
Converting your hard earned traffic into actual dollars is a challenge. Sometimes it's easier to create new content or buy more clicks. But, if traffic is the currency of the web, landing pages are the currency exchange.
Landing pages are your first chance to make an impression on potential customers. Unfortunately, those potential customers can be fickle. It doesn't take much to click the back button instead of the buy button. You have to establish from the beginning that you're the right choice. Of course, this isn't easy. It takes credibility, clarity, and communication.
But terrific landing pages can happen - even for difficult to manage traffic sources like organic and social. Thoroughly testing landing pages and design templates can have a big impact.
So stop treating your landing pages like paper money. With Northcutt as your partner, your landing pages will help you convert every click into a sale.