Become your industry's authority with Northcutt's white paper marketing services.
It's 2020 and we're in a content marketing arms race. Have you noticed?
A study from Moz and BuzzSumo on over 1 million pieces of content recently concluded that content driven by original research will dramatically outperform all other content in terms of traffic, shares, and links.
It happens that white papers are the defacto tactic for the deepest original research for B2B marketing. When supported by holistic campaigns of press releases, infographics, and keyword-optimized blog posts, these well-executed white paper campaigns are a force to be reckoned with.
Example Campaign Process for White Paper Marketing
Northcutt gets white paper marketing done efficiently. Here's how it works.
- Collaborative Brainstorming
- Collaborative Research
- White Paper Outline
- White Paper Draft
- White Paper Proof
- Document Design
- White Paper-Specific Email Funnel
- Press Release Announcement
- Manual Press Outreach
- Keyword-Optimized Blog Posts
- Infographic Summary
- Syndication to Infographic Sites