Websites and blogs are onto our game of guest posting by now. Under many blogs' "write for us" guidelines, we're being told that we need not apply if we're just looking for links.
If you have been sending the same template to multiple blogs a day, chances are that your emails are ending up in someone's trash bin. Editors get tons of guest pitch emails daily and have no reason to respond to one that doesn't stand out. To get noticed in the field of other bloggers, your pitch has to be unique and tailored to every website you attempt to contact.
When it comes to sending a successful pitch for a guest post, customized content is key.
Write in their tone
When it comes to personal branding, your tone of voice is key. Companies work hard to establish their reputation and place in the business world. You'll have to adjust your "professional voice" to match theirs.
If the blog you're reaching out to has a laid back and casual vibe, they're not going to respond well to a pitch that's too formal. Adjusting your voice to match theirs is an easy way to show an editor that your writing style is perfectly in line with theirs.
Reading the bio of the person you're reaching out to (if provided) is another helpful way to get a feel for the website and the person behind it.
Understand their website
This is reminiscent of going for a job interview. Would you interview with a potential employer if you had no idea what the company does? Absolutely not.
Read about the website and get a feel for what type of content they're posting. Check to see how their posts are formatted. Do they use plenty of images? Are their articles formally presented or are they written with a dash of wit and humor? Tailor your article so it'll fit right in with existing posts.
Respond to their content
Nothing shows that you're actually paying attention like mentioning one of their articles. Give your own opinions on a post that interested you. You don't have to agree with them completely. In fact, it might be even more impressive if you disagree and give your own argument. Either way, referencing something specific about their website is a great conversation starter.
After all, isn't starting a conversation the whole point of blogging in the first place?
Prove your credibility
One of the easiest ways to prove to an editor that you're a great, knowledgeable writer is to give them proof. While a link to your own blog is great to include, self-published material doesn't have as much value as an article published on a highly regarded website. Include a few links to your published work that show you have a proven record of creating great material on well established blogs. Don't sell yourself short. If you have a piece that has generated a lot of traffic, show it off!
Also try to pick articles that are in line with the type of content being posted on your targeted website. It's not useful for them to read your article about cloud security if you're trying to land a post on a blog that's all about great blogging techniques.
Image credit: Joel Kramer