Rule number one when creating blog content that you want other people to be interested in, is to be interested in it yourself. If you're not really passionate about what you're writing about - it will eventually start to show and your content will become drab and boring. You may be able to get away with it once or twice, but the drudgery associated with constantly forcing yourself to make a stale topic sound appealing, is going to make blogging far too much like hard work.
Even if you're presented with a topic that you're not particularly interested in, you can always find an angle that speaks to the topic as well as your personal interests. So how do you work your way around a topic to find a side of it that sparks your interest?
Questions and the answers thereto are the juice that helps us grow, evolve and learn. In this context, each blog should have a direction, so a question that needs to be answered. Many people have the same questions, ultimately making your post of great value to a number of other people. Already this turns your boring topic around and makes it something that you're interested in pursuing at the same time as ensuring it will be meaningful to readers.
You can use the same measure for all blog posts you need to write so as to make it interesting to you and your readers at the same time.
As with anything, it's not always as cut and dry as you'd like it to be. Even so, you can always take a topic and evaluate it from a range of perspectives by asking yourself who, what, where, when and why. Let's take the subject of Yoga as an example; who was it that introduced Yoga to the world? What is the practice of Yoga about? Where can you find local ashrams or classes to get your Yoga on? When is the best time to practice Yoga? Why should anyone invest time and energy in the practice of Yoga? Already you've discovered up to five different avenues that could send your blog into a number of other different directions.
Direction Found, Where To From Here?
Jot down all the questions that are relevant to you; ones that ignite some interest and try to nail down the primary question that will be the source of your blog's main idea. Any "sub-questions" can lead on from the main idea to help flesh it out. Now that you have your direction, the fun starts in finding answers to your questions using various means of research. Remember that you're creating a source of information that many other people have been interested in, so ideally you need to look at condensing all the relevant information into one convenient space, so that your readers don't have to do the research themselves.
Explore search engines using long tail key-phrases that are relevant to your questions, even if the info you come up with doesn't answer your questions directly. Anything related could add additional volume and depth to your blog post, or could possibly lead you to furthering the answers you're looking for. Have a look at Q&A site Quora, as well as sites like Google Blog Search and Topsy for further insight.
Quora is a great place to start as it has a lot of great questions that have already been asked and answered. If you're not intrigued by what you find, you'll need to search laterally within your topic. So if you're looking at "Why should anyone invest time and energy in the practice of Yoga?" and you can't find any answers to the question, then perhaps you could start with just typing the word "Yoga" and seeing what questions appear. Alternatively, you could use Google Blog Search and search for Yoga related blogs to gain personal insight into why certain people practice it.
Although a simple formula for finding the right kind of information, it pays off in the results. Research forms a large percentage of the work involved in created exceptional blog content. By tweaking your topic to make it interesting and using questions to direct the flow of your content, your blog will be well researched, informative and it will answer a specific question that perhaps many have been wondering about. Try this technique and see how it helps you find volume in your blog posts. Let us know what the results are too.
Image courtesy of: web.stagram.com