10 Questions to ask Before Publishing Your Post

on under Blog Strategy.

10 Questions to Ask Before You Publish Your Post
Yes, another list of our top 10! In the digital age in which we live, the number of people who actively blog and publish on the web are vast. Perhaps every second person in a developed area has some sort of access to a content management system; whether it be to write or manage a blog. With so many people having access to the magical "publish" button, we thought it pertinent to highlight a short checklist of things to check before publishing your post.

10 Questions to ask Before Publishing Your Post

1. Does your idea speak to your target audience?

The idea is possibly the most important aspect to your blog post. It's the juice that will give your content flavor, it's the string that will hold your story together.

2. Is it something applicable to your target market and will they want to read it?

3. Does it speak to what you offer the community?

4. Have you maintained consistency with your formatting?

Something that people underestimate is the power of a properly formatted page. Offering your readers a big chunk of information without paragraphs, sub-headings, highlighted areas and lists, becomes difficult to read. Consider these two options as an example:

Example 1:
This is an example of how two identical pieces of text can appear completely different, simply because the formatting is different. By highlighting certain areas and breaking the content into short, digestible chunks, the reader feels more inclined to read the text. Highlight areas, break the content up with paragraphs, break paragraphs up with sub-headings.

Example 2:
This is an example of how two identical pieces of text can appear completely different, simply because the formatting is different. By highlighting certain areas and breaking the content into short, digestible chunks, the reader feels more inclined to read the text.

  • Highlight areas
  • Break the content up with paragraphs and lists
  • Break paragraphs up with sub-headings

5. Have you checked your post for any inconsistencies?

Changing the tense halfway through a post confuses the reader and appears unprofessional. Other consistencies one should check for are the use of contractions, using numerals versus writing numbers out in full, consistent numbering, title case versus sentence case in headers etc.

6. Have you finished your post off with an image?

People are attracted to beautiful visuals. Finding an image that represents your text, whether in a creative, conceptual way, or in a literal manner; will add that final piece of context for your blog post. Think of the following things when it comes to your choice of image:

7. Does your image tie in with your brand?

8. Are you violating any copyright infringements by hosting the image on your blog or site?

A simple link back to the original source is usually enough, but some sites are really strict about unauthorized use of their material. It's best to use imagery made available through creative commons licenses.

9. Have you proofread your work?

Proofreading is a step often skipped due to time constraints, but it forms one of the most important ingredients in delivering a professional, clean post. Delivering grammatically incorrect work or mistakenly putting in a "their" instead of a "there" can mean the difference between people overlooking your work or reading it through.

10. Are you 100% happy with the flow, sentence structure and overall composition of your post?

If you've covered all the above and the answer to the last question is no, try shortening your paragraphs, cut out words that aren't necessary and make sure that you've stuck with your original idea from start to finish. If the answer is yes, the only thing left to do is publish.

Image courtesy of: freefoto.com

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